OnQ Blog

Snapdragon display technologies help put Xiaomi Mi Note Pro on top of rankings

Oct 21, 2015

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Whether you’re talking about 1080P vs. 4K Ultra HD resolutions, or AMOLED vs. LCD, display technology is a big selling point for many device manufacturers. Although the pixel count and display technology is of great importance, catchy marketing terms will only get you so far if the processor technology can’t keep up.

Qualcomm Technologies knows what it takes to make a great display look even better. Sheer horsepower aside, the Qualcomm Snapdragon Display Engine comes with the software and tools to help device-makers tune and calibrate their displays so that they look great even with tough lighting conditions, designed so colors are accurate and true to life, while providing the vivid experience others seek with special color enhanced modes.

The Xiaomi MiNote Pro, powered by the Qualcomm Snapdragon 810 processor, is a prime example of how Qualcomm Technologies’ hardware, software, and tools came together to make a great display, catapulting the device to the top of Anandtech’s display rankings.

Qualcomm TruPalette and Qualcomm EcoPix features are a collection of display technologies incorporated into many flagship devices, most recently the Nexus 6P from Google. These technologies are designed to improve the quality of the pixels the viewer sees and simultaneously extend battery life with various pixel and backlight color processing techniques.

Techniques to optimize the display include color gamut mapping, six color zone, and memory color.  These are designed to work in harmony to make the full use of the wide color gamut of AMOLED and modern LCDs available today. If color mapping and adjustment aren’t done correctly, the viewer will experience undesirable color distortion, like the kind that affects skin tones (for example, a yellowish tint), and lose all the camera picture quality tuning efforts the device manufacturer put into the device.

Colors are simulated to demonstrate the effects of having proper and improper color processing

In addition to technology that is built into the processor, Qualcomm Technologies offers a display color management tool to device makers to help simplify the display tuning process. 

Xiaomi engineer, Zhang Yuan, states that “it has been a great experience using Qualcomm Technologies’ display tools as they offer the right balance of flexibility and ease of use. This powerful display color calibration tool, along with their engineering support, were instrumental in enabling very accurate color reproduction in the recently released Xiaomi Mi-Note Pro.” 

With the Mi Note Pro featuring this powerful combination of hardware and tools, Anandtech may have put it best when it wrote that the smartphone “reaches almost absurd levels of calibration accuracy.” And that’s exactly the reaction that you want out of every display.

Qualcomm Snapdragon Display Engine, Qualcomm Snapdragon, Qualcomm TruPalette, and Qualcomm EcoPix are products of Qualcomm Technologies, Inc.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Francisco Cheng

Director, Technical Marketing

©2021 Qualcomm Technologies, Inc. and/or its affiliated companies.

References to "Qualcomm" may mean Qualcomm Incorporated, or subsidiaries or business units within the Qualcomm corporate structure, as applicable.

Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses. Qualcomm products referenced on this page are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Materials that are as of a specific date, including but not limited to press releases, presentations, blog posts and webcasts, may have been superseded by subsequent events or disclosures.

Nothing in these materials is an offer to sell any of the components or devices referenced herein.