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Motorola launches next generation Moto G, new Moto X series

A few weeks before its much anticipated July 28 launch, Motorola sent out invitations with the cryptic message: “Your relationship status is about to change. XOX, Moto,” with the “O” suspiciously resembling a “G.”

After debuting its three latest models—the Moto G, Moto X Pure Edition (aka Moto X Style), and the Moto X Play—Motorola thinks it’s time to break up with your current phone, especially when all three can be customized with Moto Maker and are powered by Qualcomm Snapdragon processors.

Moto X

First up in the new X series is Motorola’s new flagship smartphone, the Moto X Pure Edition, as the device will be called in the U.S. For other regions, it will go by a different name—the Moto X Style. Either way, the latest model is powered by the Qualcomm Snapdragon 808 processor and promises to improve your mobile relationships by being intuitive and responsive to your needs.

The Moto X Pure Edition boasts a 5.7-inch, quad-HD screen with hydrophobic nano-coating and a 21-megapixel rear camera, which means users can capture more with greater clarity. Some of the standout features include a 3,000mAh battery with Turbo Charge, based on Qualcomm Quick Charge 2.0 technology; built-in storage of up to 64GB to ensure that HD photos and videos are safely saved; and support for every major band of LTE. Just insert a SIM card, and media can be shared at lightning-fast speeds.

Sold unlocked, this newest Moto X will work on any carrier in the US, but will not be available in stores. Fans of the new smartphone be able to buy their model directly from Motorola or retailers like Amazon and Best Buy. The Moto X Style is expected to be available this September.

The Moto X Play is smaller than its Moto X sibling, with a 5.5-inch, 1080p display and a Snapdragon 615 processor, but touts an extraordinary 3630mAh battery which Motorola says will give the smartphone up to two full days of battery life. Motorola says it will be available in 55 countries starting next month, though not in the US.

Moto G

The second generation of Moto G already had a loyal fan following, but this year’s model is poised to be even more popular. The smartphone is powered by the Snapdragon 410 processor with built-in 4G LTE.

The Moto G will feature a 5-megapixel front camera and 13-megapixel rear camera, up from its predecessor’s 8-megapixel rear camera. Its 5-inch, 720p display features HD Gorilla Glass and IPX7-rated water resistance, so go ahead, take that high-definition video by Niagara Falls.

Available in 8GB and 16GB models, the latest Moto G can work with two SIM cards, which means you can manage two separate accounts, for example, for work and personal numbers or domestic and international numbers. With a 2470mAh battery and the latest Android OS, the Moto G is expected to sell for the same affordable price as its predecessor.

Qualcomm Snapdragon and Qualcomm Quick Charge are products of Qualcomm Technologies, Inc.

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