OnQ Blog

Driving augmented reality into the future

Apr 24, 2015

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Connectivity is transforming how we interact with our vehicles and the world around us. New innovations are being developed that will reshape the driving experience as we know it. Consumers are always seeking the next best thing when it comes to safety and an improved experience while on the road – augmented reality (AR) is the next step to meet that need.

At the Shanghai Auto Show this past week, MINI announced MINI Augmented Vision, incorporating technologies from several Qualcomm companies. MINI Augmented Vision is the first digital eyewear with see-through technology offering connectivity to a vehicle. This concept seamlessly interconnects applications inside and outside the vehicle while providing the driver with greater vision, increased safety and comfort. The eyewear is powered by both the Qualcomm Vuforia mobile vision platform and Qualcomm Snapdragon 805 processor, and is designed to effortlessly provide information directly to the drivers’ eyes.

Check out the  MINI USA/MINI Augmented Vision powered by MINI Connected video here!

Drivers will experience a number of benefits from the eyewear, like parking assistance and real-time driving updates. Additional features users will experience include:

  • Vehicle speed and speed limit information
  • Navigation directions fixed to real-world with real-time updates
  • Augmented information on points of interest and parking lots
  • External “X-ray” view to recognize potential hazards outside the vehicle
  • Assistance for first and last mile navigation (navigation outside and to/from the vehicle)

The Vuforia software, running on the powerful Snapdragon 805 mobile processor embedded in the eyewear, uses sensors and a camera to accurately determine the position and orientation of the glasses within the environment of the car. Vuforia is then able to compute location and display appropriate user interface elements with minimal “motion to photon” latency. The result is that the user interface for the MINI Augmented Vision application appears to be anchored to the vehicle windshield, just as a traditional head-up display would appear.

Digital eyewear for the automotive industry is only in its infancy. By bringing AR to life with MINI Augmented Reality, we are a step closer to safer, more informed drivers and a more comfortable experience while in your vehicle. 

Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc.  Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.


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