OnQ Blog

Driving augmented reality into the future

Apr 24, 2015

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Connectivity is transforming how we interact with our vehicles and the world around us. New innovations are being developed that will reshape the driving experience as we know it. Consumers are always seeking the next best thing when it comes to safety and an improved experience while on the road – augmented reality (AR) is the next step to meet that need.

At the Shanghai Auto Show this past week, MINI announced MINI Augmented Vision, incorporating technologies from several Qualcomm companies. MINI Augmented Vision is the first digital eyewear with see-through technology offering connectivity to a vehicle. This concept seamlessly interconnects applications inside and outside the vehicle while providing the driver with greater vision, increased safety and comfort. The eyewear is powered by both the Qualcomm Vuforia mobile vision platform and Qualcomm Snapdragon 805 processor, and is designed to effortlessly provide information directly to the drivers’ eyes.

Check out the  MINI USA/MINI Augmented Vision powered by MINI Connected video here!

Drivers will experience a number of benefits from the eyewear, like parking assistance and real-time driving updates. Additional features users will experience include:

  • Vehicle speed and speed limit information
  • Navigation directions fixed to real-world with real-time updates
  • Augmented information on points of interest and parking lots
  • External “X-ray” view to recognize potential hazards outside the vehicle
  • Assistance for first and last mile navigation (navigation outside and to/from the vehicle)

The Vuforia software, running on the powerful Snapdragon 805 mobile processor embedded in the eyewear, uses sensors and a camera to accurately determine the position and orientation of the glasses within the environment of the car. Vuforia is then able to compute location and display appropriate user interface elements with minimal “motion to photon” latency. The result is that the user interface for the MINI Augmented Vision application appears to be anchored to the vehicle windshield, just as a traditional head-up display would appear.

Digital eyewear for the automotive industry is only in its infancy. By bringing AR to life with MINI Augmented Reality, we are a step closer to safer, more informed drivers and a more comfortable experience while in your vehicle. 

Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc.  Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.

 

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Related News

©2020 Qualcomm Technologies, Inc. and/or its affiliated companies.

References to "Qualcomm" may mean Qualcomm Incorporated, or subsidiaries or business units within the Qualcomm corporate structure, as applicable.

Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses. Qualcomm products referenced on this page are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Materials that are as of a specific date, including but not limited to press releases, presentations, blog posts and webcasts, may have been superseded by subsequent events or disclosures.

Nothing in these materials is an offer to sell any of the components or devices referenced herein.