OnQ Blog

A big year for the Qualcomm Reference Design program

Mar 18, 2015

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

The year 2015 is turning out to be a big year for the Qualcomm® Reference Design (QRD) program by Qualcomm Technologies, Inc., and we’re not even done with the first quarter yet. QRD has evolved from its original focus of helping to accelerate smartphone development destined for China, to being an important global program for the Chinese manufacturing ecosystem supporting devices, which are based upon Qualcomm Snapdragon™ processors by Qualcomm Technologies, around the world.

With recent processors, we’ve broadened our hardware approach to offer multiple SKUs that are designed to address certain China domestic and global needs, as well as adding Qualcomm Global Pass by Qualcomm Technologies in order to make available critical software resources designed to speed up regional commercialization. We’ve seen more than 1,080 QRD-based devices shipped to more than 20 countries with more than 270 LTE devices based on QRD already shipping and in the pipeline. New examples of how QRD is expanding global opportunities for our customers include the following.

We have been working closely with Microsoft to help manufacturers quickly and efficiently build Windows Phones. The result is 31 Windows Phones shipping globally using reference designs for various Snapdragon 200 and 400 processors. Windows 10 is the next great chapter of our collaboration, and in conjunction with Microsoft’s WinHEC, we announced that the Snapdragon 210 processor will be the first reference design to support the Windows 10 operating system and will include designs for both smartphones and tablets.  The recently announced Snapdragon 425 processor will also have QRD support for Windows 10.  

Another important aspect of the QRD program expansion has been the reach across device tiers. What started with an emphasis on the high-volume tier has evolved to include high tier Snapdragon processors. Recent processor announcements include the addition of Snapdragon 415, 425, 618 and 620 processors to the QRD portfolio. With these new processors, Qualcomm Technologies offers many high-end, premium features, such as super-fast speeds of the integrated X8 LTE modem (Category 7 with download speeds of up to 300Mbps and upload speeds of up to 100Mbps) and high-end multimedia features such as dual image signal processors (ISP). With QRD, we work to make it fast and efficient for manufacturers to build devices with these differentiating features.

Qualcomm Technologies also announced LTE tablet reference designs for Snapdragon 410 and 210 in September. Now, we have an excellent commercial example with the MultiPad Consul7008 4G tablet by Prestigio, which offers mobile devices, consumer electronics and accessories globally. The MultiPad Consul7008 4G is based on the Snapdragon 410 tablet QRD and is targeted for business use. As such, it is designed to deliver faster 4G download speeds on a high-resolution IPS display for video chats, streaming music and movies, and online gaming. This tablet will also come with cloud storage and can be used as a mobile hotspot. These features, and many others, combine to offer productivity and entertainment in one 8-inch device.

From smartphones to tablets, Android to Windows, high-volume to high-tier, these are just some examples of how QRD is helping our customers to address commercial opportunities around the world.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

David Tokunaga

Senior Director of Product Management

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