OnQ Blog

Cognitive computing and custom CPU drive next-gen Snapdragon processors

Mar 2, 2015

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Think for a second—smartphones have been around for nearly a decade already. By now they’re so commonplace that you probably never really consider how incredibly smart, powerful and increasingly indispensable these devices are. One reason mobile devices are so useful to us is they expand our abilities as humans. We can capture, record, and share what we see in an instant. We’re able to connect with our friends and family wherever they happen to be. And, of course, mobile devices have proven to be invaluable tools for entertaining ourselves when we have free time.

Starting tomorrow, our understanding of a mobile experience will undergo an essential transformation. Instead of gadgets that you use to help you conduct your daily business, a mobile device will mean something that learns and adapts in real time—even anticipating what you will want to do next. The foundation for these changes is Qualcomm Zeroth, our first cognitive capable platform, and your copilot for an increasingly connected world.

The Zeroth platform streamlines user interaction by simplifying the number of steps it takes to complete a given task—even using past experience and contextual awareness to inform anticipatory actions. That’s why one of the areas we’re particularly interested in applying this technology to is Qualcomm Snapdragon processors. By combining on-device intelligence, as well as new dimensions of intuitive and natural interaction, with the leading edge connectivity already enabled by Qualcomm Technologies’ heterogeneous computing architecture, the Qualcomm Zeroth platform will bring an entirely new range of experiences to devices.

For example, visual perception adds intelligence to a Snapdragon based smartphone camera to recognize scenes, categorize pictures, and even understand who you’re taking pictures of. Our mobile devices already boast an amazing number and variety of high-quality sensors. Always-on awareness and other features like intelligent connectivity will enable next-generation mobile devices to take full advantage of Zeroth cognitive processing.

Of course, living in a connected world means trusting our devices with a great deal of personal data. We take user privacy and the security of personal data very seriously. That's why we've been working to make security more intuitive. Building on the foundation of Qualcomm SecureMSM we’ve added on-device behavioral analysis, designed for enhanced user authentication and instant detection of malware that signature-based solutions can’t. We're even introducing the mobile industry’s first ultrasonic biometric platform, Qualcomm Snapdragon Sense ID 3D fingerprint technology.

Snapdragon Sense ID Fingerprint Technology captures three-dimensional acoustic detail within the outer layers of skin for more accurate detection of unique fingerprint characteristics.  It can scan through sweat and hand lotion—or materials like glass, sapphire, and even plastic and certain metals—which means device manufacturers get more innovative and elegant industrial design options, and consumers get more consistent, accurate and convenient fingerprint scanning.

The mobile ecosystem also benefits from opportunities based on open standards. Our platform utilizes the FIDO (Fast IDentity Online) Alliance Universal Authentication Framework (UAF) specification to further improve interoperability among online devices and address the limitations of user names and passwords.

A few of these features are already supported on devices powered by the Qualcomm Snapdragon 810, and as we go forward, more and more of Qualcomm Zeroth platform capabilities will be optimized for Qualcomm Technologies’ next-generation processors like the Snapdragon 820, previewed today at Mobile World Congress. The Snapdragon 820 processor is designed on a leading edge process FinFET process node and features our new 64-bit, custom Kryo CPU. By returning to our roots with a fully custom designed CPU we’re able to better implement and optimize our heterogeneous computing architecture. This provides the solid foundation needed for a new generation of on-device cognitive capabilities and applications.

So there you have it. We are looking forward to what the next year brings as we enter the next wave of device innovation using the on-device intelligence and cognitive capabilities of the Qualcomm Zeroth platform and Snapdragon 820 processor.

Be sure to check the Zeroth demos at Mobile World Congress for facial recognition and scene understanding to see how we’ve started to enable this vision. Learn more about how the Qualcomm Zeroth Platform is bringing cognitive technologies to lifeand how Qualcomm
Research is advancing deep learning

Qualcomm Snapdragon, Qualcomm Kryo, Qualcomm SecureMSM, and Qualcomm Snapdragon Sense are products of Qualcomm Technologies, Inc.

Qualcomm Zeroth is an initiative of Qualcomm Technologies, Inc.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Michelle Leyden Li

Sr. Director, Marketing