Jan 8, 2015
Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
At this year’s International Consumer Electronics Show (CES), attendees will experience new advancements in Qualcomm® LTE-Broadcast technology. Most notable will be the first car with integrated LTE-Broadcast entertainment systems and the first-ever LTE broadcast of 4K Ultra HD video.
Qualcomm Technologies will be showing a 2015 Cadillac XTS outfitted with a prototype LTE-Broadcast entertainment system. Mounted into headsets are LG G Pad 7.0 tablets, on which attendees can watch live streaming channels. Using the dash mounted infotainment system, attendees can switch between four live video channels.
A targeted advertising demo will also be on display, showcasing how wireless network operators can deliver unique and relevant ads to LTE-Broadcast users, based on their profiles.
Wireless network operators on multiple continents have already successfully trialed, demonstrated and deployed Qualcomm® LTE-Broadcast technology streaming HD video. For instance, Verizon Wireless in the U.S. did trials using LTE Broadcast to stream the Super Bowl and Indy 500. In Korea, KT currently streams two live HD TV channels to its subscribers. And since LTE-Broadcast technology’s single video stream can serve all of an operator’s subscribers simultaneously, airing the video doesn’t congest the network. From a subscriber’s perspective, LTE-Broadcast will provide an improved viewing experience, no waiting for downloads or buffering.
In addition to pioneering LTE-Broadcast, Qualcomm Technologies is a driver of Ultra HD 4K video ecosystem—the Qualcomm® Snapdragon™ 800 and 810 processors are capable of capturing and displaying video in 4K Ultra HD. So, using Qualcomm® LTE-Broadcast technology, operators and device makers can offer users dazzling 4K Ultra HD video—video 4x sharper than HD. Moreover, the 4K streams are encoded in HEVC (High-Efficiency Video Coding), meaning data streams are small, fast and ensure stunning video quality.
Following is a list of features included in Qualcomm® LTE-Broadcast technology:
To see all our 2015 CES technology demos, go here.