OnQ Blog

Qualcomm concept car – Cadillac XTS showcases connected car of the future at CES 2015

Jan 6, 2015

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

The connected car of the future has become the new platform for the evolution of mobile technology. According to ABI.com, 60% of cars shipped will be connected through mobile technology by 2017, and one in five cars on the road will be “aware” by 2018, according to Gartner.com. Qualcomm is leading this charge to power smart connectivity and in-vehicle personalization features in these cloud-connected cars.

All the information you need to stay connected is available at a glance with the visually stunning HD infotainment system in the Qualcomm Concept Car—Cadillac XTS. This modified infotainment system and instrument cluster runs on the Android operating system and is powered by Qualcomm® Snapdragon™ automotive solutions, which include a Qualcomm® Snapdragon™ processor, Qualcomm® Gobi™ 3G/4G LTE modem, Qualcomm® VIVE Bluetooth and Wi-Fi, and Qualcomm® IZat™ GNSS . The components all work together behind the scenes to allow the onboard computer to become a hub for both safety and entertainment on the road.

Leveraging the power of the Snapdragon processor, the technology concept car highlights a number of technologies that showcase advanced safety features. In order to curb distracted driving, for instance, head-tracking software alerts drivers should their gaze wander for more than a few seconds, while a gesture-sensing camera allows them to control music at the wave of a hand. At the same time, Snapdragon processors are designed to support driver assisted lane detection and navigation by processing incoming data from a camera plus GPS and graphic overlays in order to let drivers know where they’re heading and when to make a safe lane change.

AllJoyn™—an open-source software framework from the AllSeen Alliance designed for interoperable device discovery, connectivity, and communication of relevant notifications—seamlessly integrates the infotainment system with your mobile device with an app. For shared vehicles driven by multiple family members, individual driver profiles make the connected driving experience perfectly personalized. Based on which phone is paired with it, the car will detect who is driving and adjust the seat, windows, mirror positions, and climate based on that individual’s preferences. And, with always-on voice recognition technology listening, you don’t have to use manual controls; a simple “Hey Snapdragon, close all windows” will suffice.

The Qualcomm® AllPlay™ smart media platform syncs with both the driver and passenger devices, so you can listen to music stored on multiple phones, media players, or tablets through the car speakers. Because multiple devices can be active at any time, you and your passengers get personally preferred song options. You don’t have to fight over who dominates the music on a road trip anymore.

To keep all those extra devices powered up, even with multiple apps and services running, Qualcomm has included WiPower wireless charging. The charge area can juice up any device that complies with the Alliance for Wireless Power’s Rezence™ standard, freeing drivers and passengers from the hassle and clutter of wires and connections.

The Snapdragon processor will also support the capability to demonstrate LTE Broadcast, providing attendees the ability to watch live streaming channels from four live video channels that is integrated with the car’s infotainment system, LTE Broadcast allows for one content stream to go to multiple devices—much like old-fashioned over-the-air TV—maximizing the efficiency of the airwaves.

The connected car solutions put to use in the Cadillac XTS technology concept car (located in Qualcomm’s main booth in Central Hall #8252) as well as those in the Maserati technology concept car (on display at Central Plaza 21a), are just a few of the Qualcomm technologies that’ll be showcased at CES 2015, January 6–9 in Las Vegas. If you’re be there, come check out all of these cutting-edge technologies, and see the power of Snapdragon Automotive Solutions first hand. If you miss it, here's a video we featured in a recent OnQ blog post:


Qualcomm Gobi, Qualcomm Snapdragon, and Qualcomm WiPower are products of Qualcomm Technologies, Inc. Qualcomm VIVE and Qualcomm Izat are products of Qualcomm Atheros, Inc. Qualcomm AllPlay is a product of Qualcomm Connected Experiences, Inc. AllJoyn is a collaborative open source project of the AllSeen Alliance.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Anthony Eng

Senior Marketing Mgr., Qualcomm Technologies