Back to All
OnQ Blog

4K Ultra HD on mobile: Snapdragon is ready with DASH

When you’re trying to stream a video, there’s nothing worse than getting a laggy, pixelated version of the original. This can happen because of where you are or that you are in motion, or the simple fact that you aren’t the only person trying to watch something online, and video streaming uses so much bandwidth that networks can become congested.

The thing is, people really love watching videos online. Right now, according to a recent report by Cisco, video streaming makes up around 63% of global Internet traffic—and is expected to be just under 80% by 2018—so you might agree that it’s important to find smart streaming technology that can provide everyone with a good video experience.

DASH—Dynamic Adaptive Streaming over HTTP—provides a superior solution, and we’ve built it into the latest generation of Qualcomm® Snapdragon™ processors, because every year more and more people stream content like YouTube videos, movies and TV shows on their mobile devices. The vivid image quality of 4K Ultra HD video is closer to richness and depth seen in real life, but increases bandwidth needs. Many of the flagship smartphones expected to be released in 2015 will be able to support 4K Ultra HD video content, and DASH is up to the task.

Until recently, if you wanted to watch videos on your device, your best option was to download it to your device. Of course, that’s not really streaming, and it’s definitely not a time-efficient way to get huge HD or Ultra HD video files. Instead, with DASH, streaming videos are cut into small segments and sent from the server as the device can accommodate them. And with DASH, the device not only lets the server know when it can take another segment, but at what video quality, depending on network conditions. That way, the video can stream lag-free and differences in video quality only last a few seconds.

4K Ultra HD video is the highest quality video to date, and dynamic adaptation to rapidly changing network conditions is the key to having an uninterrupted streaming experience. That means you can still stream high-quality video on mobile minimizing persistent buffering, even with varying network conditions. DASH on Snapdragon processors is one more way that mobile is driving the 4K Ultra HD revolution.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

About the Author
Jim Merrick
Jim MerrickMarketing Director, IoT
Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our leading-edge AI, high performance, low-power computing, and unrivaled connectivity deliver proven solutions that transform major industries. At Qualcomm, we are engineering human progress.

Stay connected

Get the latest Qualcomm and industry information delivered to your inbox.

Subscribe
Manage your subscription

© Qualcomm Technologies, Inc. and/or its affiliated companies.

Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patented technologies are licensed by Qualcomm Incorporated.

Note: Certain services and materials may require you to accept additional terms and conditions before accessing or using those items.

References to "Qualcomm" may mean Qualcomm Incorporated, or subsidiaries or business units within the Qualcomm corporate structure, as applicable.

Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering, research and development functions, and substantially all of our products and services businesses, including our QCT semiconductor business.

Materials that are as of a specific date, including but not limited to press releases, presentations, blog posts and webcasts, may have been superseded by subsequent events or disclosures.

Nothing in these materials is an offer to sell or license any of the services or materials referenced herein.