OnQ Blog

Director James Gunn talks 4K Ultra HD video

Nov 13, 2014

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

This summer Marvel Studios unleashed their latest comic-book derived film “Guardians of the Galaxy,” which racked up overwhelmingly positive reviews and currently stands as the highest grossing movie of 2014 in the U.S. Late last month I was lucky enough to catch up with man who helmed the Guardians of the Galaxy ship—director James Gunn.

The blockbuster director spoke onstage at the Museum of Natural History in New York City at an event hosted by Qualcomm®, dubbed “Night at the Ultra HD Museum.” As the title suggests, the event focused on 4K Ultra HD video and showcased Qualcomm Technologies’ talents in this area.  While many smartphones can capture video in high definition, the latest line of Qualcomm Snapdragon™ processors enable smartphones to shoot 4K Ultra HD video—that’s 4x sharper than HD.  (You can find a running list of Snapdragon Devices with 4K video capture here).

As an expert in shooting blockbuster films in 4K, James Gunn offered great insight into the advantages of 4K and the significance of affordable 4K video-capture devices for budding filmmakers. You can watch the edited interview above. Below are some of his quotes that I found most interesting:

On affordable 4K-capture capable:

“I think the exciting thing about innovations and technology, and allowing anyone that wants one on the planet to be able to have a smartphone with 4K capabilities, with the capabilities to take nearly cinematic quality film, is really an opportunity to give every kid around the world the opportunity to discover do they have what it takes to be a film maker or not…

“…and I think that opens up the playing field in a way that makes it a little more fair; and that decreases the gap between the rich and the poor when it comes to making movies.  And I’m very passionate, I care a lot about that.”

On the parallel between SD, HD and 4K Ultra HD video:

“Conventional HD actually took a little time to get going. Like when I first saw HD, for me it was like ‘Oh my god, I can’t believe how great that quality was.’ I think the jump between what I saw was DVD quality, which was supposed to be so great, and HD was pretty huge. And once people started seeing it, they got used to it, they liked it. Now when they see something in standard definition, it’s a real bummer. I think it (4K video) is exactly that same thing. It’s another step forward in being able to perceive and tell stories and a better way to enjoy a TV show a little bit more.”

Don’t miss out on your chance to share your own 4K Ultra HD vision in our 4K Video contest. You could win the top prize of $25K (full terms and conditions).

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Staff Manager, Marketing

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