OnQ Blog

Developer of the Month: Brazilian developers use technology to connect global brands to customers

Oct 10, 2014

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This month, we’ve selected Jose Rubens Rodrigues, CTO at Intuitive Appz, as the Qualcomm Developer of the Month. Intuitive Appz is based in Santo André, São Paulo, Brazil and develops Android, iOS, and Windows Phone apps for global companies like Red Bull, Pixar, Goodyear, and Mattel.

We worked with Intuitive Appz when they were first founded in 2010 on a project through Qualcomm® Wireless Reach™, which brings technology to underserved communities to strengthen economic and social development. The project, Pescando com Redes 3G (Fishing with 3G Nets), helped improve the economy and environment in fishing communities in the city of Santa Cruz Cabrália, in southern Bahia, through the use of 3G connected smartphone and tablet applications.

More recently, Intuitive Appz has created an application named Quick Pick Up, which promotes safety and agility for students and parents during pick up time at school.

Rubens took time to answer some questions for us, so you can learn more about him and the work he does with his team at Intuitive Appz.

How was your company started?
Intuitive Appz was a joint initiative between myself and my business partner, Leonardo Gmeiner, who came from the corporate communications segment. I had been developing mobile apps since Brew.

What do you love about developing mobile apps?
I believe the coolest thing about developing is the possibility to deliver tools that can make people’s lives easier.

What advice would you give to other developers?
Besides the perfect operation of the application, it is pretty important to value the user experience.

What are some development tools and resources you can’t live without?
We’ve been using Eclipse, Xcode, SVN and some others, but also great tools such as Snapdragon SDK, Vuforia, Gimbal and Brew.

Tell us about your company culture and any rituals you have.
We have a fully collaborative environment, focused on achieving the customer’s needs, free from competition between team members. Outdoor brainstorming is one ritual that we like a lot.

What’s something unique about your team at Intuitive Appz?
One peculiarity is that every single person here is called only by a nickname. Even our ID tags feature nicknames.

How do you and your team stay energized during a long day?
All day long, Brazilian coffee is a great comrade as well as music. Most of our team prefers Brazilian popular music, such as bossa nova, but at the end of the day it’s only rock n' roll.

Where do you see the mobile industry in 10 years?
It’s undeniable that the mobile industry will expand and serve more and more people. In the following years, I believe the challenge will be to create needs we cannot imagine today. Also, I believe there will be a lot of migrating of physical objects - plastic money, calendars, maps and books - to the mobile world.

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Lauren Thorpe

Senior Director, Developer Relations