Sep 18, 2014
Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
When you see or hear the word “broadcast,” the first thing that might come to mind is TV. But now, broadcast is coming to mobile thanks to LTE Broadcast technology. And today, Qualcomm Technologies made the new Qualcomm LTE Broadcast SDK available to developers.
The SDK is a free tool—optimized for the LTE Broadcast capable devices featuring Qualcomm® Snapdragon™ processors—that allows developers to integrate LTE Broadcast into their Android apps for broadcasting content beyond video, such as sporting events, news alerts, software updates, advertisements, clip casting, map updates and more. The SDK includes an API that allows apps to tap into Qualcomm’s middleware, which manages the LTE Broadcast content. The SDK also includes libraries, tools, executable and related documentation, which helps accelerate the development process.
This is the first time Qualcomm Technologies has made the SDK generally available to developers. Previously, it was used successfully by a limited number of Qualcomm customers. For example, earlier this year, Korean wireless carrier KT launched the world’s first LTE Broadcast network using Qualcomm’s eMBMS middleware for streaming video and file delivery. They used the SDK to build an app for the Samsung GALAXY Note 3 so users could subscribe to KT’s LTE Broadcast and watch live HDTV on their smartphones.
In the U.S., Verizon Wireless used LTE Broadcast to stream the Super Bowl to devices on their network. Verizon Wireless enhanced the viewing experience for subscribers by offering “multiple video feeds, data and other information.”
Also in the U.S., Verizon Wireless used LTE Broadcast to stream the Indy 500 with “live camera feeds at various angles from different parts of the race track to deliver video to multiple users at the same time.”
The benefit LTE Broadcast offers operators is that it allows them to broadcast data to thousands of subscribers simultaneously while using a minimal amount of bandwidth, which is perfect for the multicast of high-demand content such as live TV and sporting events, breaking news, emergency notifications, magazine downloads, and software and OS updates.