OnQ Blog

Snapdragon processors driving mobile graphics forward at SIGGRAPH 2014

Aug 8, 2014

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

For the last 40 years the Special Interest Group on Computer Graphics (aka SIGGRAPH) has held an annual conference where computer graphics professionals, scientists, researchers, and enthusiasts from all over the world come together to learn about and share new developments in their fields.

This year, SIGGRAPH 2014 will be held at the Vancouver Convention Center in Vancouver. Starting on August 10, the five-day conference and exhibition will feature discussion panels, art and technology showcases, a computer animation festival, and an exhibition floor where industry leaders will be giving hands-on demonstrations of cutting edge technologies and graphics solutions.

For our part, Qualcomm will have an enlarged booth (#1414) on the exhibition floor where we will be giving an up-close look at what the newest Qualcomm® Snapdragon™ processors and graphics technologies are capable of. The Snapdragon 805, with an integrated Qualcomm® Adreno™ 420 GPU, is helping to bring console-quality graphics to mobile, and we want to help software developers harness Adreno 420’s full potential. Visitors can expect to see some very cool demonstrations of features, including:

Dynamic Hardware Tessellation on mobile GPU

Super-realistic skin using subsurface scatter

Realtime video edge detection at 30 frames in both 1080p and 4K

Qualcomm® Vuforia™ advanced Augmented Reality technology including object recognition and 3D terrain capture

GPU-enhanced Renderscript benchmarking

Additional demos:

  • GPU-based video image stabilization using OpenCL on Snapdragon 400
  • Mobile 4K Video and Hollywood Quality Video video processing
  • Realtime glasses-free 3D using GPU frame composition at 200+ FPS

We will also be showcasing the amazing lighting effects and textures of Epic Games’ Unreal Engine 4 3D environments, as well as Fenix Fire’s new game Gates of Osiris which was optimized specifically for Snapdragon processors.

This year we’ve invited Lytro® to join us at our booth to show off their new ILLUM™ light field camera. Powered by a Snapdragon 800 mobile processor, the just-released ILLUM camera gives photographers unprecedented 3D creative control. By harnessing the compute power of the Adreno GPU, the photographer is able to visualize in real time different aspects of a picture, such as perspective and focus—and even adjust them after the photo has been taken.

If you’re at the conference, be sure to join us at the Realizing the Compute Potential of the Mobile GPU panel on Tuesday, August 12 from 3:45 PM - 5:15 PM, where mobile graphics experts from ARM, Intel, Lytro, and Pelican Imaging will come together with Qualcomm Technologies to talk about how developers can take full advantage of the computing capabilities of today’s powerful mobile GPUs.

Mobile devices are rapidly evolving and moving to the forefront of many people’s entertainment ecosystem. Any SIGGRAPH veteran will tell you, this is thanks in large part to the huge advances in mobile GPUs and graphics technologies. Join us to see how both hardware and software will keep pace with consumer’s expectations for what a mobile experience should be.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Jim Merrick

Marketing Director, IoT