OnQ Blog

Nokia Lumia 530: welcoming even more people to Windows Phone

Nokia unveiled its most affordable phone yet yesterday with the Lumia 530. Powered by a Qualcomm® Snapdragon™ 200 processor, the Nokia Lumia 530 is designed for versatility, and is priced well to attract plenty of first-time Windows Phone buyers.

A follow-up to the immensely popular Lumia 520, the 530 boasts an upgraded processor running Windows' most recent OS (Windows Phone 8.1), and is available in either single SIM or the internationally popular dual-SIM variant.

The Nokia Lumia 530 comes standard with 4GB of onboard memory, which can be expanded to 128GB with a microSD. But 15GB of free cloud storage on Microsoft’s OneDrive might be a more attractive option for some. Weighing in at 4.55 ounces and measuring 4.71 x 2.45 x 0.46 inches the Lumia 530 sports a 4-inch display. Another evolutionary increase from the Lumia 520 is the 854 x 480 resolution and 245ppi pixel density of 245ppi, impressive for an entry-level smartphone. The 5MP camera is supplemented with on-board editing software, such as Creative Studio and GlamMe.

Windows Phone 8.1 and the Lumia 530 are a great match with features like Action Center, the improved notification hub; Word Flow, a built-in swipeable keyboard; an expanded home screen with more icons; and, of course, Cortana, Windows Phone’s personal assistant. In addition, the Lumia 530 easily connects to the new Bang speaker by Coloud.

The Nokia Lumia 530 will be available in gray, white, bright orange, bright green, or can be customized with a swappable colored shell. It’s set for a global release in August.