April 29, 2014Charlie Karstrom
Suja makes great, natural juice products. But if you haven’t noticed lately, there are a lot of competitors in beverage space, natural and not so natural. Suja leadership wanted to do something radically different from its competitors, something that would help it stand out and turn Suja Juice customers into Suja fans.
The company found its solution in the Gimbal™ context-aware platform (a product of Qualcomm Retail Solutions, Inc.) and the Qualcomm® Vuforia™ augmented reality platform (a product of Qualcomm Connected Experiences, Inc.). Using both, Suja was able to deepen customer loyalty and extend how it engaged with fans with real-time communications at the point of sale.
The Suja app, developed by Total Communicator Solutions, integrates Gimbal proximity beacons and other capabilities of the platform, to deliver the right content to the right person in the right location.
Check out this video to see how Suja is using Gimbal and Vuforia to turn its customers into true fans:
Gimbal4April 29, 20140