Mar 10, 2014
Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
As you might have learned from my previous blog post, the Gimbal™ platform from Qualcomm Retail Solutions, Inc. (QRS) is all over SXSW. A lot of what QRS is doing at the event was created to give developers ideas on how to incorporate the Gimbal context aware and proximity platform into mobile apps, and greatly enhance the user experience. Because Gimbal combines context with location—macro location via geofencing and micro location via proximity beacons—Gimbal-enabled apps stay relevant even when people are on the move.
QRS will be at the Razorfish Digital Campground, a high-energy gathering place for developers and other tech heads. The #usemeleaveme bike share app, which was a huge hit at last year’s SXSW, is using the Gimbal platform. The Gimbal S10 proximity beacons are on the bikes, and will notify you when a bike is close and challenge you to ride back to the digital campground within a specific time for a prize.
Additionally, QRS is hosting the inaugural Gimbal Beacon Bowl at the #UseMeLeaveMe Digital Campground. The Gimbal Beacon Bowl challenges top developers to create a use-case for a public network of beacons that integrates bike-sharing programs. Winning ideas will be featured at the #UseMeLeaveMe Digital Campground. The Gimbal Beacon Bowl will take place from 2-4 p.m. CT on Monday, March 10 at the #UseMeLeaveMe Digital Campground. One more thing, QRS is sponsoring the Digital Campground’s scavenger hunt. If you’re a developer or are responsible for driving your company’s mobile engagement strategies, come hang out and learn more about what Gimbal can do.
QRS is also a sponsor of the first artist-focused hackathon—Slashathon—incorporating the dramatic power of micro location with Gimbal proximity beacons. The Slashathon gives developers the opportunity to create solutions for artists to engage with their communities around the time of an album release. We’ll see what they come up with, but just to seed a little idea, Gimbal can enable an artist or a music retailer to notify a fan when that fan is near a venue the artist will be playing at or when there is a special offer on an album.
Finally, if you’re particularly intrigued by the possibilities of micro location via Gimbal’s proximity beacons, which use Bluetooth® low energy (a.k.a. BLE, and also known as Bluetooth® Smart), you can learn more at the Bluetooth Smart Meetup. As a sponsor of the meetup, QRS is doing a 15-minute talk at which you’ll learn how we’ve leveraged this energy-sipping version of Bluetooth to bring the value of an always-on capability to location awareness that is accurate to within a few feet, indoors and out.
Have a great time at SXSW!