OnQ Blog

The Next Big Thing: 4K Ultra HD

Mar 6, 2014

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

I’m a big sports fan, and every so often I like to reminisce about my favorite games. Just the other day I was reliving The Play (Go Bears!) on YouTube. As awesome as the footage is, the low-resolution video is jarring—the players are pixelated and it’s hard to follow who has the ball. Contrast that video with the visual quality of today’s game broadcasts in 1080p (1920x1080) or 720p (1280x720), and you’ll wonder how we ever lived with such low-resolution video.

It’s amazing how much better the visual quality is now or to put it another way, how bad it was before. It’s not always easy to see the visual difference during a transition to higher resolution, but looking back the difference is obvious.

We are on the verge of another major jump in resolution, and the next big thing is 4K Ultra HD (3840x2160). Once you go 4K, you won’t want to go back. 4K displays have four times the number of pixels as 1080p brethren and provide superior image clarity by packing more than 8 million pixels. If you’re using a 4K display now, check out the clear difference in visual quality by adjusting the resolution on a few 4K YouTube videos.

Video is just one form of content that can be enjoyed in 4K. In the world of mobile devices, we are in a new era driven by visual experiences. These experiences go beyond enjoying video and include a broad range of other content at 4K resolution, including the highest-quality gaming, imaging, web browsing, text, UI assets (e.g., icons, wallpapers), and more.

Enabling all this content in 4K resolution and being able to watch it on the 4K screen of your mobile device takes a lot of processing horsepower, and it’s a task the new Qualcomm® Snapdragon™ 805 processor—the mobile industry’s first, truly end-to-end 4K platform—is up for.

To provide a deep dive into 4K, Qualcomm Technologies recently published a white paper titled “Enabling the Full 4K Mobile Experience: System Leadership.” The paper discusses:

  • How mobile is a driving force behind 4K adoption
  • Why 4K matters on mobile devices
  • What a “full 4K experience” means
  • The challenges to deliver an end-to-end 4K solution
  • How Qualcomm Technologies is uniquely positioned to enable the full 4K experience

Want to learn more? Be sure to check out our upcoming webinar on 4K. Also, watch for future blogs and sign up for our newsletter to receive the latest information about mobile computing.

*Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Pat Lawlor

Staff Manager, Technical Marketing, Qualcomm Technologies

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