OnQ Blog

Inside Toq: Part 1 [VIDEO]

Jan 15, 2014

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

In case you missed Uplinq 2013, 2014 International CES and the tech press in general (probably not), there’s been a lot of buzz around wearables, particularly smartwatches. In September, Qualcomm debuted the Toq™ smartwatch and since then, it’s been discussed a number of times here on OnQ and in the media.

The interest in Toq has been overwhelming, so we thought “who better to discuss some of the watch’s unique features and history than the people behind its development?”

In the first of this three-part series, you’ll meet Qualcomm Vice President, Product Management and Marketing, Brian Gally as he discusses the wearable device’s unique Qualcomm Mirasol display.

Unlike typical backlit displays, the Mirasol display is reflective—it harnesses the light around the watch—making Toq the first smartwatch with a color display that can easily be viewed in sunlight. More important, the reflective display is easy on power consumption, extending battery life dramatically.

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