OnQ Blog

Inside Toq: Part 1 [VIDEO]

Jan 15, 2014

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

In case you missed Uplinq 2013, 2014 International CES and the tech press in general (probably not), there’s been a lot of buzz around wearables, particularly smartwatches. In September, Qualcomm debuted the Toq™ smartwatch and since then, it’s been discussed a number of times here on OnQ and in the media.

The interest in Toq has been overwhelming, so we thought “who better to discuss some of the watch’s unique features and history than the people behind its development?”

In the first of this three-part series, you’ll meet Qualcomm Vice President, Product Management and Marketing, Brian Gally as he discusses the wearable device’s unique Qualcomm Mirasol display.

Unlike typical backlit displays, the Mirasol display is reflective—it harnesses the light around the watch—making Toq the first smartwatch with a color display that can easily be viewed in sunlight. More important, the reflective display is easy on power consumption, extending battery life dramatically.

Engage with us on


Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Anthony Eng

Senior Marketing Mgr., Qualcomm Technologies

©2022 Qualcomm Technologies, Inc. and/or its affiliated companies.

References to "Qualcomm" may mean Qualcomm Incorporated, or subsidiaries or business units within the Qualcomm corporate structure, as applicable.

Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses. Qualcomm products referenced on this page are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Materials that are as of a specific date, including but not limited to press releases, presentations, blog posts and webcasts, may have been superseded by subsequent events or disclosures.

Nothing in these materials is an offer to sell any of the components or devices referenced herein.