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Qualcomm Sends a Clear Message at CES: Mobile is Extending Everywhere

Jan 13, 2014

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Despite flight delays caused by nasty snowstorms blanketing much of the rest of the U.S., about 150,000 people from all over the world flocked to Las Vegas for the giant 2014 International CES trade show. If you were not one of them, here are a few highlights:

―Demo: Qualcomm® Connected SmartHome. The Qualcomm SmartHome exhibit featured a full-sized mock-up of a four-room house, chock full of smart (connected) things like door locks, lighting bulbs, A/C, a wine cooler, home security device, audio speakers, smart TVs, and even a connected teddy bear. All these household items can discover each other and interact in intelligent and convenient ways, all coming together to deliver an exceptional experience. It’s the Internet of Everything coming to life.

Featured technologies making the experience possible include: Qualcomm® Wi-Fi solutions, AllJoyn™ core and service frameworks for seamless device-to-device discovery and communication, the Qualcomm® AllPlay™ smart media platform, the Qualcomm® Smart Gateway  powered by the recently announced Qualcomm® Internet Processor (IPQ) and featuring the Gigabit Wi-Fi® of Qualcomm® VIVE™ 802.11ac and the intelligence of Qualcomm® StreamBoost™, rounded out by Qualcomm® Snapdragon™ 600 processors powering smart TVs throughout the house.  

―Announcement: Qualcomm Snapdragon 802 processor. Designed to power next-generation smart TVs, smart set-top boxes, and smart digital media adapters, the newest processor in the Snapdragon family supports Ultra HD video content, delivers console-quality gaming—and much more.

―Announcement: Qualcomm® Snapdragon™ Automotive Solutions. Powered by the new Qualcomm Snapdragon 602A processor from Qualcomm Technologies, Inc., the first-ever automotive-grade Snapdragon processor, this breakthrough solution is designed to extend the smartphone experience into the car. The powerful quad-core CPU, combined with the Qualcomm® Gobi™ 3G/4G modem and other cutting-edge components, delivers unprecedented integration and connectivity for the next generation of connected infotainment systems. Designed to deliver the right blend of in-car integrated infotainment with brought-in experiences, it turns the car into a 4G LTE connected device, enabling occupants to stream high-def content throughout the vehicle to up to three screens, and more. And it supports both Android and QNX operating systems.

―Announcement and Demo: Qualcomm Technologies, Inc. and QNX implement Qualcomm Snapdragon Automotive Solutions. In-car electronics-maker QNX Software Systems Limited and Qualcomm Technologies, Inc. announced support for the Snapdragon Automotive Solutions in the QNX CAR™ Platform for Infotainment, a solution for building connected infotainment systems. The first-ever implementation of the Snapdragon Automotive Solutions, the QNX CAR Platform was demonstrated at CES in the QNX® reference vehicle, a specially modified Jeep Wrangler, showing next-gen connected infotainment experiences from user apps to 3D navigation to rear-seat 3D gaming.

―Demo: First-ever public demo of the new, fully-electric Formula E Car. Qualcomm Incorporated is an Official Founding and Technology Partner for an exciting new evolution in the history of auto racing—the new FIA Formula E championship, the world’s first, fully-electric racing series for open-wheel cars capable of speeds in excess of 150mph. In addition to promoting sustainable technologies in the automotive sector, the series aims to create excitement for a whole new generation of racing fans.

The Formula E FIA Championship is made up of twenty drivers from 10 international teams, many backed by high-profile personalities including Alain Prost, Sir Richard Branson and Leonardo DiCaprio. Beginning this fall in Beijing, the teams will race in 10 city-centers around the world, including Los Angeles and Miami in the US. To unveil the car, Qualcomm Chairman Dr. Paul Jacobs and Alejandro Agag, CEO of Formula E Holdings came together as part of a press conference / demo in the parking lot of the Mandalay Bay Resort and Casino.

The car was driven by Lucas di Grassi, a former Formula One driver and Le Mans 24 Hours podium finisher, who is now one of the development drivers for Formula E. Despite having to drive within a small, confined area, Lucas and the Spark-Renault SRT_01E created a lot of excitement at this historic coming out party. In the days after the event, the car was on display at the Qualcomm exhibit and Lucas sat in for several extended autograph sessions.

Keynote: FutureCast panel on Mobile Innovation. Dr. Jacobs was featured in a program that drew enough attendees to fill both the main room and the overflow room to capacity. The CEA defines the annual Technology Innovators Keynote series as a way to “offer insights by innovators, thought leaders and disruptors – the ‘rock stars’ of their industries.’” This year’s event featured Dr. Jacobs along with AT&T SEVP John Donovan, and Ericsson President and CEO Hans Vestberg. The discussion was lively since the three “titans of industry” brought strong points of view to their predictions about the future, living up to the stated goal of the event, which, according to the CEA, is to provide “a stage for those with big ideas that are reframing the way technology will impact our interaction with the world today, and in years to come.”

One of my favorite CES moments happened on the way in to Paul’s panel, when I spotted another fellow who has had an impact on the world, Dr. Irwin Jacobs, who paused at the entrance to check the event notification coming in on his Qualcomm® Toq™ smartwatch.

Qualcomm Snapdragon and Qualcomm Gobi are products of Qualcomm Technologies, Inc.

Qualcomm® AllPlay™ and Qualcomm® Toq™ are products of Qualcomm Connected Experiences, Inc.

Qualcomm® Wi-Fi solutions, the Qualcomm Smart Gateway, Qualcomm Internet Processor, Qualcomm® VIVE™ and  Qualcomm® StreamBoost™ are products of Qualcomm Atheros, Inc.

AllJoyn is an open source project, initially developed by Qualcomm Innovation Center, Inc., and hosted by the AllSeen Alliance.

Michael Copeland

Sr. Manager, Marketing

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