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New Snapdragon 800 Video Technology Demos Shown at Uplinq 2013

Sep 16, 2013

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

At Uplinq 2013, Qualcomm Technologies, Inc. (QTI) showed four new mobile video demonstrations based on its Snapdragon 800 processor. The showcase gave Uplinq attendees the chance to experiencein personcapabilities ranging from 360° video capture and display in UltraHD (4K) to adaptive video streaming and HEVC (High-Efficiency Video Coding).

HEVC/AVC Codec Comparison Demo

QTI demonstrated a side-by-side playback comparison of content encoded with HEVC and AVC video formats. This was to illustrate that by utilizing the recently ratified HEVC format, higher visual quality video playback can be achieved with the same data rate (file size).

HEVC essentially doubles the data compression ratio, as compared to AVC (Advanced Video Coding) at the same level of video quality. It can alternatively be used to provide substantially improved video quality at the same bit rate. This is of great benefit to the video and telecommunications industry since it has the potential to lessen network data traffic or, alternatively, to increase the video quality we get using the same throughput.

The demo included:

  • Selected video footage encoded to HEVC and AVC at similar target data rates
  • HEVC decoder running on powerful Snapdragon Krait processors
  • AVC decoder running on the Snapdragon video engine
  • Two 1080p videos decoded, resized and composited to a side by side view using the advanced Snapdragon Adreno GPU

Also, using a customized player, attendees could tap and zoom either video to its original size to easily see the quality improvement delivered by HEVC on the Snapdragon 800 processor.

HEVC Video Telephony Demo

This demo was the world’s first real-time video telephony scenario with real-time HEVC encode and decode, all running on a Snapdragon 800 processor. It included:

  • Video telephony application controlling HEVC decode and encode on the Snapdragon 800 processor
  • Real-time HEVC encode running on the powerful Snapdragon 800 quad core CPU
  • Real-time HEVC decode running on the very power efficient Snapdragon 800 DSP

In this implementation, we were able to demonstrate that HEVC encoding achieved about 25-30% higher compression efficiency, as compared to an AVC encoder.

Adaptive Streaming Demo

QTI demonstrated adaptive streaming based on DASH (Dynamic Adaptive Streaming over HTTP) and the Snapdragon Transport Accelerator. DASH, ratified in 2012, is the only standard for adaptive streaming of media. The Snapdragon Transport Accelerator is a custom QTI enhancement to DASH that can deliver up to 3-6 times higher video quality with higher data throughput in the same network conditions. This demo included:

  • Video streaming on the DASH client powered by the Snapdragon Transport Accelerator, as compared with the standard HLS (HTTP Live Streaming) player distributed with Android 4.2
  • Comparison performed under both LTE and non-LTE network conditions, simulating real-world network conditions

DASH is an important development for the mobile video industry since digital video comprises the biggest portion of Internet traffic and since DASH enables adaptation to variable network conditions. The DASH client powered by the Snapdragon Transport Accelerator is scheduled to be available Q1 2014 on select Snapdragon processors. The Snapdragon Transport Accelerator can deliver similar benefits for other streaming services, such as progressive download and HLS, which will be made available at a later time.

EyeSee360 UltraHD Video Demo

Raj Talluri and team demonstrated 360° video capture and playback in UltraHD resolution during his Uplinq supersession. The demo is based on EyeSee360 technology, which captures 360° panoramic video in one shot and enables the viewer to interact with the video and dynamically choose his or her own perspective. The demo included:

  • UltraHD video support, based on the Snapdragon 800 processor and QTI’s custom designed and integrated Snapdragon video codecs
  • The GoPano Plus lens attachment from Eye360 enables users to create 360° videos with any camera, including mobile 4K cameras

Dramatic advances in Camera technology and continuing improvements in pixel density (e.g., QTI’s 4K support), interface speed (e.g., Thunderbolt, USB 3), broadband capacity (e.g., FTTH) and encoding technology (HEVC) will likely enable widespread adoption of a high-resolution 360° interactive video experience.

Please visit the Snapdragon website for more information on Snapdragon Video capabilities.  And check out a recent video and blog post on Snapdragon UltraHD video capabilities.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Brent Sammons

Senior Manager, Marketing