OnQ Blog

3 days at E3

Jun 20, 2013

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

E3 (the Electronic Entertainment Expo for the uninitiated) overtook Los Angeles last week. Don't worry if you weren't able to join us at the Qualcomm® Snapdragon™ Lounge (which featured our Snapdragon 800 Theatre and the Verizon stage): we've got all the highlights right here.

Tuesday, we were joined by our favorite pro gaming team, League of Legends North American LCS Champions, TSM Snapdragon. We hoped they might have some time to play some games with us but they were too busy signing autographs and graciously conceding to interviews.

Tuesday, we also unveiled a finished 3D chalk art piece by Tracy Lee Stum, which featured a scene from the upcoming must-see summer blockbuster, Warner Bros. Pictures and Legendary Pictures' Pacific Rim (more on that later). Tracy worked 48 hours on this gorgeous piece – and it was totally worth it.

Tracy Lee Stum's Pacific Rim Tribute

Good graphics alone won’t make an awesome mobile gaming experience, though. You need performance to go with your console quality graphics and the Qualcomm Snapdragon Lounge delivered on that performance promise Wednesday.

For instance, acclaimed director Guillermo del Toro stopped by the booth to introduce an exclusive sneak peek of Pacific Rim.

Guillermo del Toro showed up at our E3 booth. So did everyone else.

(A sneak peek, we might add, which debuted in style in our Snapdragon 800 Theatre. I'm not sure which one is more impressive: gigantic robots fighting for the salvation of mankind or a theatre that features up to 4k HD video and 7.1 surround sound, running off a Snapdragon 800 powered tablet.)

If you weren't able to stop by the theatre, you can see it below:

As excited by Pacific Rim as we are? Check out our E3 Pacific Rim slideshow at our Facebook/Snapdragon page. See if you have what it takes to pilot a Jaeger robot in battle against the invading kaiju (you can also win some cool prizes and take part in some contests, too).

David Garibaldi painting a portrait of Guillermo del Toro

We presented Mr. del Toro with a portrait from performance painter David Garibaldi. Garibaldi personifies the performance that lives at the heart of Snapdragon processors; he's also an exceptional painter. He crafted several Snapdragon and Pacific Rim inspired pieces, including this one of our cute, but not too cute, dragon and one of the Jaegers from the movie.

Garibaldi painting Snapdragon...

... and a Jaeger from Pacific Rim.

Thursday, we went for the big finish. Speed painter Tim Decker joined us and created several iconic portraits in just minutes as the E3 crowds looked on. We think Tim's work is a perfect representation of the speed of devices powered by Snapdragon processors.

Decker paints the Statue of Liberty.

Thursday, we also completed our gaming competition. Each day, we hosted two competitions for E3 attendees on the new Fast & Furious 6: The Game from Kabam.

The prize for our gaming competition: a Samsung GALAXY S4

The prize? A Samsung GALAXY S4, featuring a Snapdragon 600 processor. Our grand prize winner was fast enough to secure a pair of tickets to the red carpet premiere of Pacific Rim.

A visitor playing on an HTC one

Competitors could warm up on the gaming-ready devices we had in our booth: including the GALAXY S4, HTC One, LG Optimus G Pro, Sony Xperia Z and Xperia Tablet Z, to name a few.

A visitor playing on the LG Optimus G Pro

It was a whirlwind 3 days and we can't wait until next year.

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John Earnest

Staff Marketing Communications Coordinator