May 20, 2013
Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
You may have seen our "Dragon is Coming" video – either at CES, on YouTube, or in movie theaters – and now it is coming to the NBA Playoffs. Starting with yesterday’s Western Conference Finals game between the Spurs and Grizzlies, you can catch a glimpse of our cute (but not too cute) dragon during games on TNT, ESPN, and ABC. The ads will continue through the Finals, most likely to be between the Miami Heat and The Team That Will Lose To The Miami Heat (I’m just being realistic here). And if your team is lottery-bound (like my poor Wizards), you can see our ad during the game surrounding the NBA draft lottery tomorrow.