Jan 11, 2013
Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
Hidden inside the upcoming Qualcomm Snapdragon 800 series processors is the Qualcomm Adreno 330 GPU—a graphics processing unit that can deliver up to 50% better graphics performance and twice the compute performance of its predecessor.
Adreno 330 delivers incredibly immersive 3D gaming and responsive, complex user interfaces. Qualcomm Chairman and CEO Dr. Paul Jacobs demonstrated these capabilities this week during his keynote speech at the Consumer Electronics Show in Las Vegas. You can watch his Snapdragon Fortress: Fire demo here:
Fortress: Fire was designed in-house by the Snapdragon Game Studio to take full advantage of the Snapdragon 800 series quad-core Qualcomm® Krait™ processor as well as the Qualcomm® Adreno™ 330 GPU. It shows how developers can utilize the innovative Unified Shader Architecture and Adreno graphics development tools to achieve high-end 3D graphics quality, and effects such as particle physics and real-time reflection and refraction. Features like this used to be limited to console gaming systems.
And since Snapdragon 800 features advanced LTE and Wi-Fi connectivity, gamers can play on multiple screens, or compete against rivals around the world. Augmented reality apps also use the Adreno 330 GPU, which is tightly integrated with other key Snapdragon features such as camera, video and various sensors. It even makes Web browsing faster and more seamless.
Developers will benefit from support for OpenCL, OpenGL ES 3.0, Renderscript Compute, and other APIs. And Adreno 330 enables the latest GPGPU compute use cases, including image and video post processing effects such as object removal and cloning. Adreno 330 also boosts computer vision application speed, which means faster image and video recognition and tracking.
Perhaps best of all, each new generation of Adreno GPU performs more efficiently than its predecessor, using less power for the same workload, which means less recharging and more fun.
More CES Coverage:
Qualcomm Snapdragon and Qualcomm Adreno are products of Qualcomm Technologies, Inc.