OnQ Blog

Heard of the 1000x challenge? Hint: It’s about mobile data growth

Aug 9, 2012

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

As the saying goes, “Challenges bring out the best in us.” And now we’re facing a formidable one: The 1000x challenge. The genesis of this goes back to the phenomenal increase in mobile broadband growth witnessed in the last couple of years. And it’s apparent that this growth will continue unabated. Consolidated analyst forecasts show a 10x-12x increase between 2010 and 2015. But things were turned on their head when we heard from some of our partners that they were preparing for a 1000x increase, between 2010 and 2020.

So, being a market leader, the challenge was now on us to show the industry how to get the magical 1000x data capacity increase. We went to our drawing boards, ran and re-ran simulations, contemplated technologies, and explored the improvements and innovations that will be needed to meet this challenge. Did we succeed? Well, I think it is worthwhile to look at what we labored on to find the answer.

First, you will need more of everything:
• More spectrum – how much, and how can we get it quickly?
• More small cells – how dense can we deploy them, without interference issues?
• More indoor capacity – how much more? What about outdoor?
• Finally, more intelligence!

Yes, that’s right, more intelligence! Because just getting more resources may not be enough – you have to use them in an intelligent way so that these complex networks work together harmoniously to get a bigger bang for your buck. So with all our effort, did we get to the 1000x goal? You didn’t think I would make all this hoopla, if we didn’t, did you? Well, sometimes, it’s good to expect the unexpected! Log in to our webinar on 08/29/2012 to know for sure.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Related News

©2020 Qualcomm Technologies, Inc. and/or its affiliated companies.

References to "Qualcomm" may mean Qualcomm Incorporated, or subsidiaries or business units within the Qualcomm corporate structure, as applicable.

Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses. Qualcomm products referenced on this page are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Materials that are as of a specific date, including but not limited to press releases, presentations, blog posts and webcasts, may have been superseded by subsequent events or disclosures.

Nothing in these materials is an offer to sell any of the components or devices referenced herein.