OnQ Blog

Your Smartphone Will Know Your Next Move Before You Do

Jul 17, 2012

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Soon your smartphone will not only know where you are and where you’ve been, it will also predict where you’re going — before you’re even there. Researchers in the U.K. have developed an algorithm (leveraging GPS and A-GPS technology),that follows and predicts your mobility patterns.

It works like this: by factoring in your travel patterns and those of your friends, the algorithm can guess where you’re going. For example, based on your habits, your phone will know you’re likely to visit Taco Bell on your way home from the mall—a Sunday tradition.  

If consumers accept it, the tech will provide a more customized user experience with highly accurate recommendations before a person even sets off for a destination. For example, your phone might recommend a new hot sauce shop that just opened up near your favorite T-Bell -- before you’ve committed to “thinking outside the bun.”

The algorithm was based on a study of 200 willing participants, and was, on average, less than 20 meters (or just over 65 feet) off when it predicted where any given person would be 24 hours later. The average error was 1,000 meters when the same system tried to predict a person's direction using only that person's past movements and not also those of his friends.

A developer platform is already in the works according to Mirco Musolesi, a computer scientist at the University of Birmingham, who led the study.

 H/T: TechnologyReview.com

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Anthony Eng

Senior Marketing Mgr., Qualcomm Technologies

©2021 Qualcomm Technologies, Inc. and/or its affiliated companies.

References to "Qualcomm" may mean Qualcomm Incorporated, or subsidiaries or business units within the Qualcomm corporate structure, as applicable.

Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses. Qualcomm products referenced on this page are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Materials that are as of a specific date, including but not limited to press releases, presentations, blog posts and webcasts, may have been superseded by subsequent events or disclosures.

Nothing in these materials is an offer to sell any of the components or devices referenced herein.