OnQ Blog

Your Smartphone Will Know Your Next Move Before You Do

17. Jul. 2012

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Soon your smartphone will not only know where you are and where you’ve been, it will also predict where you’re going — before you’re even there. Researchers in the U.K. have developed an algorithm (leveraging GPS and A-GPS technology),that follows and predicts your mobility patterns.

It works like this: by factoring in your travel patterns and those of your friends, the algorithm can guess where you’re going. For example, based on your habits, your phone will know you’re likely to visit Taco Bell on your way home from the mall—a Sunday tradition.  

If consumers accept it, the tech will provide a more customized user experience with highly accurate recommendations before a person even sets off for a destination. For example, your phone might recommend a new hot sauce shop that just opened up near your favorite T-Bell -- before you’ve committed to “thinking outside the bun.”

The algorithm was based on a study of 200 willing participants, and was, on average, less than 20 meters (or just over 65 feet) off when it predicted where any given person would be 24 hours later. The average error was 1,000 meters when the same system tried to predict a person's direction using only that person's past movements and not also those of his friends.

A developer platform is already in the works according to Mirco Musolesi, a computer scientist at the University of Birmingham, who led the study.

 H/T: TechnologyReview.com

Related News


Qualcomm builds momentum in China with Oppo licensing agreement

When it comes to how we connect, Qualcomm is committed to bringing the future forward faster, particularly through wireless connectivity. On the heels of recent agreements with Chinese electronic giants like Lenovo, Xiaomi and Haier, we are pleased to have reached a new patent licensing agreement with Oppo.

The agreement enables Oppo to develop and manufacture mobile devices with 3G and 4G LTE capabilities in China. Currently, more than 100 Chinese companies have signed license agreements with Qualcomm that are consistent with terms of the rectification plan submitted by Qualcomm to, and accepted by the NDRC.

The new agreement provides another step forward for Qualcomm to expand its licensing business in China—and to continue developing the connectivity fabric of everything on a global scale.

“Qualcomm is very pleased to sign a license agreement with OPPO,” said Alex Rogers, senior vice president and general manager, Qualcomm Technology Licensing. “As an R&D engine for the industry, we are excited to see companies such as OPPO build on our patented technologies to drive further development and innovation and create compelling products."

According to IDC (July 2016), Oppo is the 2nd largest manufacturer of mobile electronic devices in China for the first half of 2016 and a top-10 global electronics player.

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