Jun 27, 2012
Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
"We're going to push the boundaries of what's really possible in mobile," said Qualcomm CEO Paul Jacobs in his Uplinq developer conference keynote speech today. "I don't think it's an overstatement to say we are literally changing the world."
Sounds like a lofty goal for a mobile chip manufacturer, but given the current importance to incorporate mobile into almost every aspect of life, Jacob’s vision may not be too far off the mark.
To highlight how exactly that’s happening, Jacobs brought on stage an arsenal of thought leaders from companies like Nero, Blippar, Unity and Disney Imagineering. All of these companies are all using mobile technology to redefine the way we do things -- from visiting Disneyland to storing important data in the cloud.
Throughout the keynote, Jacobs emphasized Qualcomm’s excitement about the development community—particularly its ability to fuel mobile innovation. Citing the recently released public preview of the Snapdragon SDK, Jacobs feels confident that it will be developers who create the next big thing using peer-to-peer, or augmented reality, or context awareness. This community will be able to capitalize on the functionality now available through the SDK in ways that OEMs have never before been able.
Developers are already thinking about ways to use the new Snapdragon SDK functionality, as seen yesterday at the mobile Codefest and Hackathon. After only 12 hours with the new SDK, one coder walked away $25k richer after building an early Autism detection app. Jacobs took the keynote opportunity to announce another cash prize, the Windows Metro Style App Developer Contest. The contest will award $100K for the best Windows RT app, $20K to three others, and $40K for the best Metro App that incorporates Qualcomm’s peer-to-peer platform AllJoyn.
Qualcomm sees these cash prizes as a way to jumpstart mobile innovation, particularly in the Windows Marketplace. “We've been a close partner with Microsoft on the Windows Phone platform. In fact, all the phones they've launched so far are based on Snapdragon. We're proud of that. And now we're proud to be an essential Windows RT chipset partner that has helped to make Windows RT possible,” Jacobs added.
Similarly, Qualcomm announced the release of Gimbal, a mobile context SDK for Android and iOS. The tool allows developers and content providers to deliver a personalized user experience based on location, interests, and situational context.
Other highlights include:
- Jay Wright, a Qualcomm senior director demoed the latest Vuforia app from American Apparel
- Ambarish Mitra, co-founder and CEO of Blippar, showed off his company’s latest work with Vuforia for Budweiser and L’Oreal
- Scott Watson of Disney took the stage to emphasize the importance of mobile in the Disney experience--“Disney likes little computers that talk to each other.”
- Raj Talluri, Qualcomm senior vice president of product management, demoed Snapdragon S4 quad-core with enhanced Adreno graphics
Check out all the snaps from the first day by clicking on the thumbnail above.