OnQ Blog

Executive Wireless Fitness Challenge

Final results, and reflections on the importance of “Gamification” in mHealth

Mar 8, 2012

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

The results are in for the Executive Wireless Fitness Challenge. Earlier this year we launched the second Qualcomm Wireless Fitness Challenge (QWFC) with our executives. Over an eight-week period, the participants, including our own CEO, Dr. Paul Jacobs, competed to improve their health using wireless health devices. And I am excited to share the final results of our efforts. 

Our initial goals were to lose 150 pounds and accumulate over 2 Million METs (Metabolic Equivalent of Task) as a group. We surpassed both, by losing over 171 pounds and accumulating over 3 Million METs!

In addition to learning just how competitive some of our colleagues can get, the QWFC also underscored the value of having a social component in mobile health and fitness solutions. What motivated our participants was the interaction that resulted from the mobile application we built displaying a real-time leaderboard of everyone’s activity and weight loss. 

It motivated inspiring emails between team members to work harder, and it led to hilarious razzing between competitors. The biometric (health) data from the BodyMedia fitness device and WiThings weight scale was important, but the ability to contextualize this data in a way that made it relevant for each person — is what made all the difference.

The convergence of gaming, social networking and health care is not a new concept, but it is an increasingly important one. As more devices, sensors and apps become available to help consumers better manage their health, we’re also seeing more services offered with these devices, such as gaming, coaching or competing. In order for mHealth services and solutions to be widely adopted by everyone from athletes to chronic disease patients, we must provide a seamless experience for users, without requiring them to bother with complicated set-up or operating instructions.

Our 2net™ Platform and 2net Hub can enable this experience for consumers by removing the complexities of new wireless technology. The Platform makes it easy to aggregate data from multiple medical devices and apps, enabling entirely new health care services, while the Hub seamlessly and securely connects medical device data to the cloud.

We’re seeing Platform collaborators combining data from sensors, on and around the body, with social networking and informatics to develop apps that provide consumers with complete health dashboards. It’s exciting to see what is being developed on the Platform, and it’s only the beginning!

Along with many of our industry partners and collaborators, I will be heading to SXSW for the first time later this week. While we’re there, one of the Qualcomm Life team members is participating in “Work that App,” BodyMedia’s SXSW wireless fitness challenge, where attendees compete on health metrics including total activity time, number of steps and sleep time throughout the interactive portion of the conference. If you want to check the progress and see the power of social networking when applied to fitness, follow #WorkThatApp on Twitter.

In addition to cheering on Qualcomm Life in the competition, I will be looking out for the latest in interactive mHealth solutions and apps, and I hope to see some of you there!

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Rick Valencia

President, Qualcomm Life