OnQ Blog

Your Next Point and Shoot Camera Could Be Your Smartphone

Feb 12, 2012

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Smartphone camera growth is soaring while point-and-shoot camera sales are flat, says research firm iSuppli. With Kodak announcing it will no longer sell cameras, the evidence shows that people are increasingly relying on the cameras in their phones to capture important moments, rather than toting around an extra device.

One reason: the impressive features of today’s camera phones. “Entry-level point-and-shoot cameras are expected to suffer a decline in sales as a result of smartphone cameras becoming increasingly capable,” iSuppli said in its report.

Qualcomm recently hosted a webinar on smartphone cameras, where project manager Tim Yates explained the ways in which smartphone cameras are advancing in quality. He pointed out that these advancements are rarely in the optical, physical features of the camera itself (like  zoom and aperture), but rather, these advances are coming from advancement in processor technology. The processor uses computing power to increase image quality and speed, and allows shutterbugs to easily access to innovative camera apps.

In Tim’s webinar, he points out some of these features made possible by the next-generation Snapdragon S4 chipset. Check out the video to learn which portions of the chip (CPU, GPU, DSP, gyro sensors controllers, etc.) are responsible for which camera features (noise reduction, face detection, 1080p video, etc.)

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PJ Jacobowitz

Staff Manager, Marketing, Qualcomm Technologies