Nov 30, 2011
Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
As you may recall, the Qualcomm Wireless Health team launched the first Qualcomm Wireless Fitness Challenge (QWFC) a few months ago. At the conclusion of the QWFC I, I mentioned that we planned to roll this mHealth program out to more Qualcomm employees, and eventually the San Diego community. I am happy to share with you all that today we are launching QWFC II with some exciting updates—one of which is our participant roster now includes Qualcomm’s Chief Executive Officer, Dr. Paul Jacobs, our Chief Technology Officer, Matt Grob and many other members of the executive team.
In addition to extending QWFC II to more internal employees, we have also initiated our outreach to our customers and collaborators in the wireless health space. Dr. Eric Topol, Chief Academic Officer for Scripps Health and Director of Scripps Translational Science Institute is now supporting our efforts. Dr. Topol is a visionary in the wireless health space and his expertise in digital health will be valuable as we continue to learn from and improve upon the Qualcomm Wireless Fitness Challenges.
Similar to QWFC I, participants of QWFC II will compete over eight weeks to lose weight and increase activity by using wireless health and fitness devices to monitor our progress with real-time feedback loops, and learning to proactively manage our health based on this information. We worked with BodyMedia to improve our backend analytics for the challenge, and will be measuring Metabolic Equivalent of Task (MET), a measure of the intensity and energy expenditure for physical activities in a way that is comparable among persons of different weight. Throughout the challenge, participants will have the opportunity to earn awards based on individual and team performance, weight loss, activity statistics and participation. The awards will be charitable donations in varying amounts made by Qualcomm Life to an award winner’s designated non-profit charity.
I will be sharing participant feedback, information on the wireless technology behind the challenge, and what we learn during the competition on this blog. You can also hear updates on the challenge from the Qualcomm Wireless Health team and individual participants on Twitter by following #QWFC.