March 18, 2011Brent Sammons
Qualcomm has been clearly demonstrating its support of the entire mobile 3D gaming ecosystem at recent conferences like this month’s Game Developers Conference (GDC) in San Francisco. This support showed up as a press release with Gameloft; a new video with Gameloft and NAMCO BANDAI Games America; joint marketing activities with Sony Ericsson around their new PlayStation Certified Xperia Play device; a GDC speaker session featuring presentations by leading mobile developers Southend Interactive and Polarbit; a new Snapdragon mobile 3D gaming ecosystem video and a very well-attended and well-received party at Ruby Skye!
In the press release Qualcomm announced its agreement with Gameloft to deliver an enhanced, Snapdragon-optimized experience for Gameloft’s premier HD mobile 3D game titles like “SpiderMan Total Mayhem HD,” “Real Football 2011 HD,” “GT Racing: Motor Academy HD” and “Modern Combat 2: Black Pegasus.” These will be optimized for current and future Snapdragon processors, such as the MSM8x55 with its Adreno 205 GPU (currently shipping), and the dual-core MSM8x60 with its Adreno 220 GPU.
In a video shot during GDC, Baudouin Corman (Vice President Publishing of Americas for Gameloft) and Dominic Lobbia (Senior R&D Director of NAMCO BANDAI Games America) speak to their game optimization efforts and the value that Snapdragon and Adreno bring to the table. They cite the strong adoption of Snapdragon by manufacturers of high-end Android and Windows Mobile 7 devices, the high quality and great performance of mobile 3D graphics powered by Snapdragon and Adreno, as well as the valuable graphical optimization and development tools Qualcomm offers like the Adreno Profiler. (For more information on the Adreno tools, go to http://developer.qualcomm.com/dev/gpu/tools.)
Qualcomm’s GDC summit session on Adreno Graphics, "Building Next-gen 3D Android Games with Snapdragon's Adreno GPU" consisted mainly of presentations from Polarbit and Southend Interactive.
Polarbit demonstrated their Snapdragon-optimized Deathrace and Armageddon Squadron II 3D games on the Xperia Play. (The market’s first Playstation Certified smartphone, it is powered by the Snapdragon MSM8x55 chipset and its Adreno 205 GPU. Conference attendees had the chance to win one at Qualcomm’s session and at Qualcomm’s party at Ruby Skye.)
And Southend Interactive demonstrated their new 3D game, "Desert Winds", which they explained was designed to take advantage of the new graphical performance capabilities of Qualcomm’s dual-core Snapdragon 8x60 chipset and its Adreno 220 GPU.
Conference attendees also had the opportunity to get the whole story about Qualcomm’s mobile 3D gaming ecosystem support via a new video that was playing just outside the South Hall Expo Floor. The video features Qualcomm’s Vice President of Product Management, Raj Talluri, who explains that there is a huge ecosystem of Snapdragon game developers and games optimized to Snapdragon, that the majority of Android phones use the Snapdragon processor, and that all Windows Phone 7 products use the Snapdragon processor. Therefore, he explains, developers are able to reach a large audience of smartphone and tablet users.
Supporting the mobile 3D gaming ecosystem is clearly a priority for Qualcomm. And you can expect to see this only increasing in the months to come. Come join many key players in the mobile gaming and application ecosystem at Qualcomm’s next mobile application developer event, Uplinq, happening in San Diego June 1st and 2nd.
AdrenoGDCSnapdragon40March 18, 2011