Since the close of our Uplinq conference, I’ve been thinking about the complex landscape that developers encounter these days. It’s a very different environment compared to what it was like during the days of the last Brew conference, more than two years ago.
Qualcomm knows developers are battling in a highly competitive market coupled with an unstable global economy. With that in mind, some of the major developer challenges we are seeing and hearing include:
- How to rise above the competition to remain relevant
- How to generate revenue when competitors are offering free applications
- How to reach the greatest number of consumers and ensure they discover those applications
- How to reach the global market and not just with smartphones
We are working hard to help developers overcome these challenges. While there are many impressive application stores on the market, many don’t tap the true potential that exists in developing applications for consumers globally. We strongly believe that developers have the best opportunity to succeed and rise above the competitive noise if they target consumers in open markets, particularly in emerging markets where feature phones are so popular. The announcements we made at Uplinq support this strategy.
Announcements from Qualcomm and our partners at Uplinq demonstrate that we are listening to developers and doing our best to ease their concerns. Our priority is to open up the possibilities for developers: on June 30, we announced the availability of an application store that will bring Brew applications and services to consumers in open markets. The initial store will be managed by SINA, the largest Chinese infotainment web portal, and will provide both local Chinese and global developers the opportunity to reach one of the most significant consumer markets for apps and services in the world. Take the vast number of affordable, feature-rich phones coming to the market, combined with consumer demand for smartphone-like experiences on everyday devices, and you’ve got a very lucrative opportunity for developers worldwide.
In addition at Uplinq, Verizon Wireless announced an Open Catalog program for Brew, giving developers enhanced opportunities to bring more applications to millions of Verizon Wireless customers – and AdMarvel is teaming up with Qualcomm to offer in-app advertising that will enable developers to deliver advertisements from major ad networks, sell ad inventory directly or cross-promote applications and services to encourage better consumer discovery.
As we look ahead into the future, we hope to continue to provide support and resources for the developer community. Please provide your comments and thoughts here; we will address them. As the year advances, know that we are working through developers’ challenges; we see them as our own. We look forward to seeing you next year at Uplinq 2011 and bringing more opportunities and solutions to the table.