OnQ Blog

A message from Jim Cathey, Vice President, Business Development, Qualcomm MEMS Technologies

Jan 6, 2010

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Welcome to the first Qualcomm MEMS Technologies (QMT) blog entry. For those of you who may not be familiar with what our group does, we developed the industry’s first display for mobile devices that uses IMOD technology. The same phenomenon that makes a butterfly’s wings shimmer is the same process used in our mirasol® displays. mirasol displays work by reflecting light so specific wavelengths interfere with each other to create color (that’s called biomimicry, but more on that later). A lot of things make mirasol different: view-ability in bright sunlight, rapid refresh rates that accommodate video, and low power consumption. But what really makes us special and unique is the itsy bitsy tiny mirrors in our displays that actually reflect ambient light back out of the display as an image.

As the business development leader for QMT, I’m delighted to share with you our team’s vision on this blog. I want to keep you abreast of company news, of course, but I also want to give you a first and up-close look at the real display innovation happening here at QMT. I’ll introduce you to the folks putting our display in their devices (our customers), some of the other folks on the QMT team, and I’ll make sure you get up to speed on what products we’re targeting next.

I’ve been lucky enough to have a career focused on an industry I enjoy, and I’m especially looking forward to sharing a point-of-view on industry news and where I think displays are headed in this blog. Most importantly, we invite you to participate. Follow along as we blog about the many industry events we participate in, like the Consumer Electronics Show and Mobile World Congress. We welcome your reader comments and emails and encourage you to share your thoughts and tell us what you’d like us to blog about.

For myself, and the entire QMT team, thank you for being part of our community.

Engage with us on


Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Jim Cathey

Vice President, Business Development

©2021 Qualcomm Technologies, Inc. and/or its affiliated companies.

References to "Qualcomm" may mean Qualcomm Incorporated, or subsidiaries or business units within the Qualcomm corporate structure, as applicable.

Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses. Qualcomm products referenced on this page are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Materials that are as of a specific date, including but not limited to press releases, presentations, blog posts and webcasts, may have been superseded by subsequent events or disclosures.

Nothing in these materials is an offer to sell any of the components or devices referenced herein.