Proximal discovery is enabling the next generation of mobile services, creating a digital 6th sense through awareness of relevant value in one’s proximity. LTE Direct is required to scale up from today’s existing location-based and proximity beacon solutions. It enhances user experience by providing privacy sensitive and battery efficient discovery of 1000s of devices/services in the proximity of ~500 meters.
LTE Direct can be efficiently integrated with existing LTE Advanced services and networks. It leverages the vast and ever growing LTE ecosystem creating big opportunities for the entire mobile industry across a large range of applications and services in social searching/matching, venue specific services, proximity triggered loyalty services/authentication, push advertising, and many more.