Design is about usability. Timex was focused on designing for situations when every ounce counts. Supporting the propulsion of athletes is something Timex has been doing since it designed the world’s first sport wristwatch in 1984. As an expert in watch design and wrist ergonomics, Timex was perfectly matched to team up with Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Incorporated, to bring to life a purpose-designed solution.
Timex collaborated with Qualcomm Connected Experiences to create a technology solution that would lend itself to a feature-rich wearable device. In this case, the difference maker would be built-in connectivity and processing power that made the Timex Ironman ONE GPS+ a powerful stand-alone device, rather than just an accessory.
Athletes stay energized with their favorite music—4GB of storage means they can carry 1,000 songs wherever they go.
When fatigue, dehydration, or any injury happens on the road, runners can send loved ones an SOS.
Thanks to live tracking, marathoners are easily found by their personal cheering sections.
The Qualcomm® Mirasol™ display is visible in any light, whether a runner is soaking up some sun or enjoying a moonlit jog.
Mirasol is a product of Qualcomm MEMS Technologies, Inc.
— Thomas Essery, CTO, VP R&D, Timex Group
Timex has ushered in several innovations that have changed the watch category forever. In the digital age, this collaboration with Qualcomm Connected Experiences has helped create a new benchmark.
This is a fascinating time in our history. Advances in technology are making entire industries obsolete with regularity. Companies are forced to look at their products and ask what their brand offers the world. The smart ones are extending their brands into new and exciting areas. Those who hesitate have to play to catch up.
In the information age, wearable devices are a powerful way for people to be more efficient, informed, and connected. From connected watches and health monitors to digital eyewear and mobile vision, these devices require an array of wireless technologies and a robust infrastructure. As this emerging product category evolves, we will continue to see more intelligence at the device level. Watch as our focus on invention improves the way we live by redefining what we wear.