Increased definition and sharpness
Immersive experiences stimulate our senses—they draw us in, transport us to another place, and keep us in the moment. Immersion enhances everyday experiences, making them more realistic, engaging, and satisfying, on all our devices—whether we are playing a video game on our smartphone, video conferencing on our tablet, or watching sports on our virtual reality headset. Our goal is to provide the appropriate level of immersion based on the device form factor, activity, and context.
Qualcomm Immersive Experiences
Nov 10, 2015
The three pillars of immersive experiences are visual quality, sound quality, and intuitive interactions. Full immersion can only be achieved by simultaneously focusing on the broader dimensions of these pillars.
Visual quality isn’t only about the quantity of pixels, such as the resolution and frame rate. It’s also about the quality of pixels—color accuracy, contrast, and the just right amount of brightness are equally critical to making experiences more immersive.
Increased definition and sharpness
Reduced blurring and latency
More realistic colors through an expanded color gamut, depth, and temperature
Increased detail through a larger dynamic range and lighting enhancements
Sampling rate: Increased sampling rates to match human hearing
Precision: Increased bits-per-sample for improved audio fidelity
3D surround sound: Accurate 3D capture and playback of audio
Clear audio: Zoom and focus on the important sound while filtering out the noise
Seamlessly interact with devices through intuitive interfaces, such as gestures and voice.
Devices intelligently interact with us and provide personalized experiences based on context.
Enabling immersive experiences within the power, thermal, and performance constraints of mobile devices is challenging. The optimal way to enhance the broader dimensions of immersion requires an end-to-end approach, heterogeneous computing, and utilizing cognitive technologies.
Taking an end-to-end approach means thinking holistically at the system level, understanding all the challenges, and working with other companies in the ecosystem to develop comprehensive solutions. For example, the end-to-end approach is essential for maintaining color accuracy—one of the key aspects of pixel quality—from camera to display.
Heterogeneous computing uses specialized engines across the SoC to address the processing requirements of immersive experiences at low power and thermals. For example, image processing tasks like computational photography use the majority of the processing engines.
Cognitive technologies, like machine learning and computer vision, can make experiences more immersive. They enable devices to perceive, reason, and take intuitive actions so that devices can learn our preferences, personalize our experiences, and enable intuitive interactions. For example, a cognitive camera is designed to improve visual experiences by automatically capturing better pixels. By understanding the scene through machine learning and computer vision, your device has the ability to automatically configure the camera settings, such as exposure time and white balance.
To be truly immersive, virtual reality must stimulate our senses with realistic feedback. It can make everyday experiences, like playing games, watching movies & sports, video conferencing, and virtual travel, even more immersive.
Virtual reality places extreme requirements on several dimensions of visual quality, sound quality, and intuitive interactions. For example, we need tremendous pixel quality and quantity because the screen is so close to the eyes. We need realistic 3D positional audio so the sound is accurate to the real world. And we need interfaces so intuitive and responsive that you don’t realize you are even dealing with an interface. By focusing on all of these dimensions, a fully immersive experience can be achieved.
Qualcomm Technologies is uniquely positioned to enhance the broader dimensions of immersive experiences by custom designing specialized engines across the SoC and offering comprehensive ecosystem support. Snapdragon processors are designed to provide an optimal heterogeneous computing solution by taking a system approach. We provide development and optimization tools to the ecosystem, designed to enable content creation and optimized devices.