Qualcomm Immersive Experiences

Nov 10, 2015

1:28

Three ingredients are needed for full immersion.

The three pillars of immersive experiences are visual quality, sound quality, and intuitive interactions. Full immersion can only be achieved by simultaneously focusing on these pillars.

Visual quality

Visual quality isn’t only about pixel quantity, like the resolution and frame rate. It’s also about pixel quality. Color accuracy, contrast, and the just right amount of brightness are equally critical to making experiences more immersive.

Sound quality

The two key dimensions of sound quality are high-resolution audio and sound integrity. We are truly immersed in the experience only when the sound is realistic and totally in sync with the visuals. In contrast, when the sound quality is compromised, it is immediately noticeable.

Intuitive interactions

Intuitive interactions keep us immersed in an experience by stimulating our senses with realistic feedback. Natural user interfaces and contextual interactions are the two key dimensions for intuitive interactions.

Enabling power-efficient immersion.

Making immersive experiences possible within the power, thermal, and performance constraints of mobile devices is challenging. The optimal way to enhance the broader dimensions of immersion requires an end-to-end approach, heterogeneous computing, and utilizing artificial intelligence (AI).

System approach

Developing comprehensive solutions for full immersion requires holistic thinking at the system level, understanding all the challenges, and working with other companies within the ecosystem. For example, maintaining color accuracy from camera to display for enhanced visual quality requires an end-to-end approach. 

Heterogeneous computing

Heterogeneous computing uses specialized engines across the system-on-chip (SoC) to meet the processing requirements of immersive experiences at low power and thermals. For example, image processing tasks like computational photography use many processing engines, including the ISP, CPU, GPU, and DSP.

AI

AI enables devices to perceive, reason, and take intuitive actions so that they can learn our preferences, personalize our experiences, and enable more intuitive interactions. For example, a cognitive camera improves visual experiences by automatically capturing better pixels, and thus better pictures. 

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