--- markdown_generated_at: "2026-10-14" title: "It’s a new era of immersive experiences across devices." url: "https://www.qualcomm.com/research/extended-reality/immersive-experiences" --- # It’s a new era of immersive experiences across devices. ![](https://s7d1.scene7.com/is/image/dmqualcommprod/immersive-technology-01-1col-hero-immersive-technology-badge-blue?$QC_Responsive$&fmt=png-alpha) Immersion enhances everyday experiences, making them more realistic, engaging, and satisfying on all our devices—whether we are playing a video game on our smartphone, video conferencing on our tablet, or watching sports on our Virtual Reality (VR) headset. At Qualcomm, our goal is to provide the seamless immersion across device form factors, activities, and contexts. [Download our immersive experiences presentation](https://www.qualcomm.com/content/dam/qcomm-martech/dm-assets/documents/whitepaper_-_driving_the_new_era_of_immersive_experiences_-_qualcomm.pdf) ## Qualcomm Immersive Experiences ## Three ingredients are needed for full immersion. The three pillars of immersive experiences are visual quality, sound quality, and intuitive interactions. Full immersion can only be achieved by simultaneously focusing on these pillars. [Download our immersive experiences whitepaper](https://www.qualcomm.com/content/dam/qcomm-martech/dm-assets/documents/whitepaper_-_driving_the_new_era_of_immersive_experiences_-_qualcomm.pdf) ![](https://s7d1.scene7.com/is/image/dmqualcommprod/immersive-technology-03a-fb1-visual-quality?$QC_Responsive$&fmt=png-alpha) #### Visual quality Visual quality isn't only about pixel quantity, like the resolution and frame rate. It's also about pixel quality. Color accuracy, contrast, and the just right amount of brightness are equally critical to making experiences more immersive. [Read our blog post](https://www.qualcomm.com/news/onq/2018/02/how-does-snapdragon-845-capture-more-lifelike-experiences) ![](https://s7d1.scene7.com/is/image/dmqualcommprod/immersive-technology-03b-fb1-sound-quality?$QC_Responsive$&fmt=png-alpha) #### Sound quality The two key dimensions of sound quality are high-resolution audio and sound integrity. We are truly immersed in the experience only when the sound is realistic and totally in sync with the visuals. In contrast, when the sound quality is compromised, it is immediately noticeable. [Learn more about scene-based audio](https://www.qualcomm.com/news/onq/2016/08/scene-based-audio-adoption-accelerating) ![](https://s7d1.scene7.com/is/image/dmqualcommprod/immersive-technology-03c-fb1-intuitive-interaction?$QC_Responsive$&fmt=png-alpha) #### Intuitive interactions Intuitive interactions keep us immersed in an experience by stimulating our senses with realistic feedback. Natural user interfaces and contextual interactions are the two key dimensions for intuitive interactions. [Learn about virtual assistants](https://www.qualcomm.com/news/onq/2018/07/why-device-ai-required-virtual-assistant) ## Enabling power-efficient immersion. Making immersive experiences possible within the power, thermal, and performance constraints of mobile devices is challenging. The optimal way to enhance the broader dimensions of immersion requires an end-to-end approach, heterogeneous computing, and utilizing artificial intelligence (AI). ![](https://s7d1.scene7.com/is/image/dmqualcommprod/immersive-technology-04a-fb1-system-approach?$QC_Responsive$&fmt=png-alpha) #### System approach Developing comprehensive solutions for full immersion requires holistic thinking at the system level, understanding all the challenges, and working with other companies within the ecosystem. For example, maintaining color accuracy from camera to display for enhanced visual quality requires an end-to-end approach. [Read about our holistic system approach](https://www.qualcomm.com/news/onq/2013/08/system-approach-mobile-heterogeneous-computing) ![](https://s7d1.scene7.com/is/image/dmqualcommprod/immersive-technology-04b-fb1-heterogeneous-computing?$QC_Responsive$&fmt=png-alpha) #### Heterogeneous computing Heterogeneous computing uses specialized engines across the system-on-chip (SoC) to meet the processing requirements of immersive experiences at low power and thermals. For example, image processing tasks like computational photography use many processing engines, including the ISP, CPU, GPU, and DSP. [Learn more about heterogeneous computing](https://www.qualcomm.com/news/onq/2013/07/diversity-only-makes-you-stronger) ![](https://s7d1.scene7.com/is/image/dmqualcommprod/immersive-technology-04c-fb1-ai?$QC_Responsive$&fmt=png-alpha) #### AI AI enables devices to perceive, reason, and take intuitive actions so that they can learn our preferences, personalize our experiences, and enable more intuitive interactions. For example, a cognitive camera improves visual experiences by automatically capturing better pixels, and thus better pictures. [Learn about AI](https://www.qualcomm.com/research/artificial-intelligence) ## VR is the ultimate level of immersion. VR places extreme requirements on several dimensions of visual quality, sound quality, and intuitive interactions. For example, high pixel quality and quantity is needed since the screen is so close to the eyes. Realistic 3D positional audio is needed so the sound is accurate to the real world. And interfaces need to be so intuitive and responsive that they disappear. By focusing on all these dimensions, a fully immersive experience can be achieved. [Learn about VR](https://www.qualcomm.com/research/extended-reality/virtual-reality) ## We are making everyday experiences immersive. Qualcomm Technologies is uniquely positioned to enhance the broader dimensions of immersive experiences by custom-designing specialized engines across the SoC and offering comprehensive ecosystem support. Qualcomm® Snapdragon™ platforms are designed to provide an optimal heterogeneous computing solution by taking a holistic system approach. 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OnQ Blog [Looking for rapid development in AR? Take a page from Youbiquo’s book.](https://www.qualcomm.com/news/onq/2020/08/looking-rapid-development-ar-take-page-youbiquos-book) Aug 17, 2020 [Developer](https://www.qualcomm.com/news/onq?tags=Developer) [Augmented Reality](https://www.qualcomm.com/news/onq?tags=Augmented%20Reality) ## Videos ## Documents - The next-gen technologies driving immersion — Download (PDF) — Feb 8, 2017 - Whitepaper: Making Immersive Virtual Reality Possible in Mobile — Download (PDF) — Mar 8, 2016 - Immersive Experiences Presentation — Download (PDF) — Aug 18, 2015 - Whitepaper - Driving the New Era of Immersive Experiences - Qualcomm — Download (PDF) — Oct 21, 2015 **Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.**