Immersion enhances everyday experiences, making them more realistic, engaging, and satisfying on all our devices—whether we are playing a video game on our smartphone, video conferencing on our tablet, or watching sports on our Virtual Reality (VR) headset. At Qualcomm, our goal is to provide the seamless immersion across device form factors, activities, and contexts.
Qualcomm Immersive Experiences
Nov 10, 2015
The three pillars of immersive experiences are visual quality, sound quality, and intuitive interactions. Full immersion can only be achieved by simultaneously focusing on these pillars.
Visual quality isn’t only about pixel quantity, like the resolution and frame rate. It’s also about pixel quality. Color accuracy, contrast, and the just right amount of brightness are equally critical to making experiences more immersive.
The two key dimensions of sound quality are high-resolution audio and sound integrity. We are truly immersed in the experience only when the sound is realistic and totally in sync with the visuals. In contrast, when the sound quality is compromised, it is immediately noticeable.
Intuitive interactions keep us immersed in an experience by stimulating our senses with realistic feedback. Natural user interfaces and contextual interactions are the two key dimensions for intuitive interactions.
Making immersive experiences possible within the power, thermal, and performance constraints of mobile devices is challenging. The optimal way to enhance the broader dimensions of immersion requires an end-to-end approach, heterogeneous computing, and utilizing artificial intelligence (AI).
Developing comprehensive solutions for full immersion requires holistic thinking at the system level, understanding all the challenges, and working with other companies within the ecosystem. For example, maintaining color accuracy from camera to display for enhanced visual quality requires an end-to-end approach.
Heterogeneous computing uses specialized engines across the system-on-chip (SoC) to meet the processing requirements of immersive experiences at low power and thermals. For example, image processing tasks like computational photography use many processing engines, including the ISP, CPU, GPU, and DSP.
AI enables devices to perceive, reason, and take intuitive actions so that they can learn our preferences, personalize our experiences, and enable more intuitive interactions. For example, a cognitive camera improves visual experiences by automatically capturing better pixels, and thus better pictures.
VR places extreme requirements on several dimensions of visual quality, sound quality, and intuitive interactions. For example, high pixel quality and quantity is needed since the screen is so close to the eyes. Realistic 3D positional audio is needed so the sound is accurate to the real world. And interfaces need to be so intuitive and responsive that they disappear. By focusing on all these dimensions, a fully immersive experience can be achieved.
Qualcomm Technologies is uniquely positioned to enhance the broader dimensions of immersive experiences by custom-designing specialized engines across the SoC and offering comprehensive ecosystem support. Qualcomm® Snapdragon™ platforms are designed to provide an optimal heterogeneous computing solution by taking a holistic system approach. We work closely with our customers to make everyday experiences on devices as immersive as possible for users.
Webinar - Making Immersive Virtual Reality Possible in Mobile
Apr 5, 2016
Webinar - The New Era of Immersive Experiences - What’s next
Aug 24, 2015
Webinar: The Next-Gen Technologies Driving Immersion
May 14, 2018
The next-gen technologies driving immersion
Feb 8, 2017
Whitepaper: Making Immersive Virtual Reality Possible in Mobile
Mar 8, 2016
Immersive Experiences Presentation
Aug 18, 2015
Whitepaper - Driving the New Era of Immersive Experiences - Qualcomm
Oct 21, 2015
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.