The Let’s Get Ready! mobile safety project uses a 3G mobile website,1 mobile application2 and fun content featuring Sesame Street characters to create an interactive and engaging experience that empowers families in China with young children to learn about emergency preparedness. The project emphasizes the importance of knowing your name and address, having an emergency plan, packing an emergency kit, and learning about people and places within your community that can help in an emergency.
Using a structured interview protocol as a guide, the research team conducted one-on-one interviews with a parent from each family. Of participants who responded: