In Jakarta, the capital city of one of the world’s most populous nations, underserved residents have been introduced to mobile technology to access unique business opportunities and gain the skills needed to lift themselves out of poverty. Qualcomm Wireless Reach collaborated with Grameen Foundation and Ruma, a local social enterprise, to develop a suite of mobile solutions in Indonesia. The core concept of the Mobile Microfranchising program was simple, effective and sustainable: a local small-business entrepreneur used a microfinance loan to purchase a pre-packaged kit that included a mobile phone and then re-sold the “airtime minutes” to neighbors. The Application Laboratory (AppLab) initiative established a multi-tier suite of data services designed to increase the incomes of entrepreneurs, mostly women. Following the success of the AppLab initiative, Grameen Foundation launched its Inclusive Business Tools initiative to build mobile technology tools for social enterprises, enabling them to work more effectively with underserved individuals.