~Affordable smartphones have enabled Indians everywhere to rise beyond their circumstances and overcome economic inequalities~
SEP 18, 2017 | MUMBAI | Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
According to a recent study by Qualcomm and CyberMedia Research (CMR), since the independence of India, the mobile phone has emerged as the single most critical device that has enabled Indians to overcome geographic barriers and socio-economic status and to embrace new economic realities.
A whole new generation of Indians, across all demographics, have emerged that have not used a desktop or a laptop, but rather have leapfrogged to the digital world by embracing mobile technologies, especially smartphones. While the feature phone has remained a communication tool, with limited functionalities for playing games and listening to music, the smartphone has emerged as an aspirational tool that replaces the functions of many other devices – whether it is a music player, a camera, or even a payment terminal.
“The smartphone market in India is growing at an exceptional pace and the opportunities therein are limitless. Adding impetus to the growth is affordability of data services, thus enabling Indians to gain access to many services including various schemes and services offered by the Government of India. The smartphone enables consumers in India to not just communicate, but rather to go online, and perform many key functions in their lives – whether it is learning new information, connecting to friends, making and accepting payments, navigating through traffic, accessing government services, finding and applying for jobs and many more,” said Larry Paulson, vice president and president of Qualcomm India.
“No other nation has embraced mobile phones the way India has. By connecting Indians to the internet, mobile phones have opened many new possibilities for them to perform key functions: whether it is communications or education, transportation or emergency situations, e-commerce or government interface,” said Apalak Ghosh, Head – Industry Consulting Group, CMR.
“An overwhelming majority of those surveyed, do not possess a desktop, laptop, or a tablet. For them, their smartphone is the primary, and only, platform to the digital world. While the survey findings indicate the myriad contexts in which mobile phones have enabled India, I believe the most encouraging and positive takeaway is the sense of personal security and independence gained by women,” said Prabhu Ram, Head – Innovation Advisory, CMR.
Here a few excerpts and the key findings of the study:
For a nation that has always strived to build gender equality, the smartphone has played a critical role in enabling it. Amongst women, mobile phones contribute to
Note for Editors:
CMR conducted a nationwide survey on behalf of Qualcomm, to map how Indians use the mobile phone and how it has shaped their life, and contributed to their independence.
The ‘India’s Independence Via Mobiles’ report is based on an online survey covering 3000 respondents, across Tier-1 and Tier-2 cities; and across demographics: teens, youth, working professionals, housewives and elderly.
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CMR offers industry intelligence, consulting and marketing services, including but not limited to market tracking, market sizing, stakeholder satisfaction, analytics and opportunity assessment studies.
Its bouquet of consulting services includes incubation advisory, go-to-market services, market mapping and scenario assessment services. CMR is servicing domestic as well as international clientele in India and few global destinations. The clientele serviced represents SMBs, Large Enterprises, Associations and Government. CMR’s core value proposition encompasses a rich portfolio of syndicated reports and custom research capabilities across multiple industries, markets and geographies.
A part of CyberMedia, South Asia’s largest specialty media and media services group, CyberMedia Research (CMR) has been a front-runner in market research, consulting and advisory services since 1986. CMR is an institutional member of Market Research Society of India (MRSI). For more information, please visit CMR’s website, Twitter and LinkedIn pages. For queries, please contact: firstname.lastname@example.org