On September 5th, Qualcomm President and CEO Cristiano Amon takes the mainstage at IAA MOBILITY with special guest Frank Weber, Member of the Board of Management of BMW AG, Development. Cristiano will share how the Snapdragon Digital Chassis and its advanced digital technologies will transform mobility during the next 5 to 10 years by making vehicles smarter, safer, more connected and continually upgradable. He will highlight how Qualcomm is working with automakers and the automotive ecosystem to support the industry’s shift toward electric and software-defined vehicles, and how connectivity, AI and the Cloud will unlock new services, new user experiences and new opportunities for the auto industry worldwide. Don’t miss it! September 5th, 5 p.m. CET / 8 a.m. PST.

Intelligent vehicles are transforming the industry and our overall mobility experience. In fact, 90 percent of future differentiating car features will be software-based, and unlocking their impact and value will require strong integration with the surrounding ecosystem. What are the preconditions and enablers to bring this integrated smart ecosystem to life? Join Nakul Duggal, SVP and General Manager of Automotive and Cloud Computing, and other panelists as they discuss how integrating the smart ecosystem will increasingly define the brand experience in and around future vehicles.

More than just a means for getting from one place to another, the car is becoming a new living space. The modern vehicle allows people to take their digital lives on the go with multimedia-driven experiences, new services, and enhanced safety. Technology--with AI as an essential component--is at the heart of this auto industry revolution that is transforming how we experience our vehicles on the road. Hear from Don McGuire, Chief Marketing Officer of Qualcomm, about how next-gen vehicles are offering opportunities to be productive, enjoy entertainment, and travel more safely. And with it come new ways for automakers to create modern experiences that evolve with their customers.

As key elements of the new digital core, data and AI will be at the heart of making mobility more sustainable, affordable and safer. Among many benefits, highly automated driving will improve the quality of life in cities, offer personalized mobility at mass-transit prices and help reduce accidents by up to 90 percent. But to achieve all this--and more--requires reinventing today’s business models. That means software-defined vehicles offering an immersive user experience and accelerating the shift of revenue from digital services, which will rise to $1.5 trillion by 2030. Alex Vukotich, Vice President of Product Management, and other panelists will discuss how highly automated vehicles--and mobility in general--will be increasingly offered as a service and fueled by data and AI to drive a step-change in performance and accelerate the reinvention of mobility.

How can intelligent incentive models and decentralized platforms accelerate the transformation of the mobility sector? How do innovative loyalty programs (e.g., Web3 move-to-earn apps) generate a change in behavior among end customers? And how can industry players be motivated to truly collaborate and share information (e.g., via data spaces)? Join Riccardo Calabro, Senior Director of Product Marketing, and other panelists as they tackle these questions and more that address the future of smart mobility.