--- markdown_generated_at: "2026-11-04" title: "AWE USA 2024" url: "https://www.qualcomm.com/company/events/awe2024" --- # AWE USA 2024 June 18–20 | Long Beach, CA You’ll Feel Spatial. ![](https://s7d1.scene7.com/is/image/dmqualcommprod/awe-desktop-banner?fmt=webp-alpha&qlt=85) ## Snapdragon at #AWE2024 The Snapdragon XR team is excited to be at the forefront of accelerating the XR industry. We will be showcasing how Snapdragon® XR technology drives the XR industry’s growth through critical technology innovations & collaborations. Snapdragon is a proud Diamond Sponsor at Augmented World Expo (AWE) 2024, the world’s leading AR/VR/MR event happening in Long Beach, CA. ## Snapdragon Booth #209 Come get your hands on the latest mixed reality and augmented reality headsets and experience demos built on Snapdragon Spaces™ XR developer platform across the spectrum of spatial computing with our partners Sony, QONOQ, Mercedes-AMG Petronas, and more. Explore the spectrum of spatial computing and discover how developers and partners utilize Snapdragon XR processors, Snapdragon Spaces and our ecosystem of partners to create next-generation immersion. ## Keynote **Creating the immersive future** Tuesday, June 18 | 9:30 – 9:55am | Main Stage | Grand Ballroom With the XR industry evolving rapidly, this session offers a chance to gain perspective on the latest shifts in the space and get a sneak peek at Qualcomm Technologies’ vision for the future of XR. Alex Katouzian and Said Bakadir will explore how Qualcomm Technologies’ foundational technologies are propelling Snapdragon platforms to the forefront of XR innovation. They will share exciting announcements about how Snapdragon is fortifying the ecosystem with strategic collaborations and empowering developers through the Snapdragon Spaces XR Developer platform. ![](https://s7d1.scene7.com/is/image/dmqualcommprod/alex-rogers-1?$QC_Responsive$&fmt=png-alpha) **Alex Katouzian** Group General Manager, Mobile, Compute, & XR (MCX) Qualcomm Technologies, Inc. ![](https://s7d1.scene7.com/is/image/dmqualcommprod/said-bakadir-1?$QC_Responsive$&fmt=png-alpha) **Said Bakadir** Sr. Director, Product Management Qualcomm Technologies, Inc. ## Panels **Immersive Sports Experiences: The Future of Fan Engagement** Wednesday, June 19, 12:50 – 1:20pm | Main Stage | Grand Ballroom **Lucy Nguyen**, Director of Business Development, Accedo **Mike Conley**, CIO Cleveland Cavaliers **Patrick Costello**, Sr Director of Business Development, Qualcomm Technologies, Inc. **Johannes Franken**, Director of Digital Services, HBS Join experts panelists from Accedo, Cleveland Cavaliers, HBS, and Qualcomm Technologies as they explore the thrilling possibilities at the convergence of sports and immersive technology. Delve into the future of sports, discover how augmented and virtual reality will revolutionize the way fans engage with sport events, and learn how collaborative ecosystems will shape this transformative future. **The Future of XR Headsets and How They'll Deliver our Spatial Future** Thursday, June 20,10:00 – 10:55pm | Main Stage | Grand Ballroom **Said Bakadir** – Senior Director of Product Management at Qualcomm Technologies, Inc. **Tim Bajarin** - President at Creative Strategies **Anna Nilsson** - Head of Design and Research at Varjo **Jason McGuigan** - Head of Virtual Reality at Lenovo Expert panelists share the newest developments in XR headsets and how they are driving the future of spatial computing. XR headset technology is advancing rapidly and has become an important means toward delivering an immersive 3D world. There are multiple XR headsets on the market, and new ones in the works that will define the next wave of spatial computing. At the same time, smart glasses are emerging to challenge traditional XR headsets, setting up a new battlefront in the metaverse. This is a hot topic in the world of spatial computing and this panel will explore and share how they see these new technologies impact the augmented world of the future. ## Breakout Session **Next-gen Mixed Reality Features with Meta & Qualcomm Technologies** Tuesday, June 18, 12:00 – 12:25pm | Breakout Room 101A **Neel Bedekar**, Tech Lead, VR at Meta **Rodrigo Holztrattner Reis**, Staff Rendering Engineer, Qualcomm Canada ULC Learn how Qualcomm Technologies is collaborating closely with Meta to develop next-generation features that make immersive experiences smoother, faster, and more power efficient. Don't miss the opportunity to hear from our distinguished speakers from Meta and Qualcomm Technologies as they share insights and advancements in this exciting field. This session is a must-attend for developers interested in keeping up to date with the next-generation features in XR. ![Snapdragon Spaces Developer Zone](https://s7d1.scene7.com/is/image/dmqualcommprod/AWE-Developer-Zone_reg-banner_v2?$QC_Responsive$&fmt=png-alpha) Join us for an exclusive XR developer meetup with the Snapdragon Spaces team on Wednesday, June 19th, anytime from 11:00 AM to 3:00 PM in room 201A. Take advantage of the unique opportunity to have hands-on experience with the Mudra band utilized for spatial gesture control, NTT QONOQ wireless AR glasses and Lenovo ThinkReality VRX mixed reality headset. Enhance your skills and connect with peers in the XR community to get business insights and networking in a casual setting. Walk-ins are welcome at any time, but registering in advance is appreciated! We will have snacks, soft drinks and some cool swag while supplies last. [Register here for the Snapdragon Spaces developer meetup](https://web.cvent.com/event/ec3419ee-a0f8-4bcc-9653-78d8c904228a/summary) Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.