"As cars become smarter, more autonomous and more integrated with digital life, software updates will become increasingly sophisticated. It means we can deliver features faster, more efficiently and flexibly than ever before, and tailor them to specific customer demand in different markets. "
—Magnus Östberg, Chief Software Officer, Mercedes-Benz
Mercedes-Benz ingenuity meets our innovation
Together, we’ve reimagined the in-vehicle experience. With the CLA and GLC, Snapdragon® Cockpit Platform brings the Mercedes-Benz User Experience (MBUX) to life. The result? An in-car experience that’s more intuitive, intelligent, and personal.
Hyperintelligent infotainment
In-car assistance and seamless, natural vehicle-driver interactions that adapt and improve over time aren’t just AI features that customers expect. They deliver an experience that’s miles ahead of expectations because of the Snapdragon Cockpit Platform.
Continually improving with connectivity
Experience cutting-edge connectivity. Multimedia streaming, high-speed Wi-Fi and Bluetooth® connectivity for gaming, and augmented reality navigation are all made possible by Snapdragon® Auto Connectivity playing a key role in the CLA's Mercedes-Benz User Experience (MBUX) system. And over-the-air updates demonstrate a new auto-industry standard of never leaving drivers behind the times.
