PARTNER SPOTLIGHT

The next-gen upgrade for the ultimate driving machine

BMW’s Neue Klasse embodies the art of the possible. Anticipating and helping act on a driver’s every intention provides a smoother ride. Powered by Snapdragon Ride™ Pilot Platform, the Neue Klasse’s jointly developed ADAS stack sets a completely new standard for intelligent mobility.

"The work of our teams delivers a unique kind of ADAS product not only to BMW vehicles, but also to all of Qualcomm's customers." 

— Dr. Mihiar Ayoubi, SVP of Driving Experience Development, BMW Group

A next-gen upgrade of the ultimate driving experience

Qualcomm Technologies and BMW partnered to redefine what it means both to drive and to be driven. What lies ahead is a complete transformation of the in-car experience, powered by the Snapdragon Ride Pilot Platform. We’re rethinking how we go about reaching the destination—and how immersive every aspect of the journey can become.

Accelerating automated driving technology

Creating a new driving experience is a shared endeavor. For Qualcomm Technologies and BMW, that means having a global, cohesive team of 1,400+ specialists collaborating to develop an ADAS stack unlike any the world has seen—one that can guide everyone into a future of automated driving. Creating smarter path planning and more seamless interactions between the driver and the vehicle isn’t just about advancing our ambitions. It’s about advancing the entire auto industry.

Equal parts safety and sophistication

By working with BMW, we’ve expanded Snapdragon Ride to include automated driving software designed to deliver exceptional performance with a focus on safety. It serves as the first, formative step in creating advanced, AI-powered ADAS/AD experiences that pave the way for the entire auto industry.

Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our leading-edge AI, high performance, low-power computing, and unrivaled connectivity deliver proven solutions that transform major industries. At Qualcomm, we are engineering human progress.

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