Reimagining the ride together
Revolutionizing how people drive is a shared endeavor. Qualcomm Technologies works side by side with the world’s leading automakers, bringing an array of technical innovations and deep industry insight to support unique visions. This shared commitment to innovation enables dreaming of a bigger tomorrow.
The next-gen upgrade for the ultimate driving machine
BMW’s Neue Klasse embodies the art of the possible. Anticipating and helping act on a driver’s every intention provides a smoother ride. Powered by Snapdragon Ride™ Pilot Platform, the Neue Klasse’s jointly developed ADAS stack sets a completely new standard for intelligent mobility.
"The work of our teams delivers a unique kind of ADAS product not only to BMW vehicles, but also to all of Qualcomm's customers."
— Dr. Mihiar Ayoubi, SVP of Driving Experience Development, BMW Group
A next-gen upgrade of the ultimate driving experience
Qualcomm Technologies and BMW partnered to redefine what it means both to drive and to be driven. What lies ahead is a complete transformation of the in-car experience, powered by the Snapdragon Ride Pilot Platform. We’re rethinking how we go about reaching the destination—and how immersive every aspect of the journey can become.
Accelerating automated driving technology
Creating a new driving experience is a shared endeavor. For Qualcomm Technologies and BMW, that means having a global, cohesive team of 1,400+ specialists collaborating to develop an ADAS stack unlike any the world has seen—one that can guide everyone into a future of automated driving. Creating smarter path planning and more seamless interactions between the driver and the vehicle isn’t just about advancing our ambitions. It’s about advancing the entire auto industry.
Equal parts safety and sophistication
By working with BMW, we’ve expanded Snapdragon Ride to include automated driving software designed to deliver exceptional performance with a focus on safety. It serves as the first, formative step in creating advanced, AI-powered ADAS/AD experiences that pave the way for the entire auto industry.
Broadening the view
The Mercedes-Benz CLA and all-new electric GLC unlock new possibilities. The Mercedes-Benz User Experience (MBUX) is powered by Snapdragon® Cockpit Platform, designed to deliver a fully digital, personalized infotainment experience.
"As cars become smarter, more autonomous and more integrated with digital life, software updates will become increasingly sophisticated. It means we can deliver features faster, more efficiently and flexibly than ever before, and tailor them to specific customer demand in different markets. "
—Magnus Östberg, Chief Software Officer, Mercedes-Benz
Mercedes-Benz ingenuity meets our innovation
Together, we’ve reimagined the in-vehicle experience. With the CLA and GLC, Snapdragon® Cockpit Platform brings the Mercedes-Benz User Experience (MBUX) to life. The result? An in-car experience that’s more intuitive, intelligent, and personal.
Hyperintelligent infotainment
In-car assistance and seamless, natural vehicle-driver interactions that adapt and improve over time aren’t just AI features that customers expect. They deliver an experience that’s miles ahead of expectations because of the Snapdragon Cockpit Platform.
Continually improving with connectivity
Experience cutting-edge connectivity. Multimedia streaming, high-speed Wi-Fi and Bluetooth® connectivity for gaming, and augmented reality navigation are all made possible by Snapdragon® Auto Connectivity playing a key role in the CLA's Mercedes-Benz User Experience (MBUX) system. And over-the-air updates demonstrate a new auto-industry standard of never leaving drivers behind the times.
Designed to get better by the mile
Volvo Cars & Qualcomm Technologies, Collaboration for world class UX
Dec 18, 2025 | 2:48
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AI is shifting gears
Qualcomm Technologies and Google are combining forces, using Snapdragon Digital Chassis and Google Cloud’s Automotive AI Agent (AAA) to create truly personalized in-car experiences with more natural and intuitive voice assistance, immersive maps and proactive cues. It’s all about understanding who’s driving, and where they truly want to go.
See smart luxury in motion
Cadillac’s EVs, the ESCALADE IQ and the LYRIQ, are the embodiment of ambition in motion. The Snapdragon-powered in-cabin experience comprising of ultra-fast connectivity, an expansive digital display and advanced automated driving represent big leaps toward GM’s goal of creating safety-focused, clean, traffic-free driving—for everyone.
Two wheels, one strong connection
The Flying Flea, an EV motorcycle unveiled by Royal Enfield in 2025, is the first 2-wheeler to incorporate connected services through Snapdragon® Car-to-Cloud Platform. Who says digital intelligence and enhanced safety can’t exist in a motorcycle?
Trusted globally to power tomorrow's vehicles
By collaborating with the world’s top automotive and tech innovators, we unlock the creativity that moves the auto industry forward.
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