Effective October 1, 2012, QUALCOMM Incorporated completed a corporate reorganization in which the assets of certain of its businesses and groups, as well as the stock of certain of its direct and indirect subsidiaries, were contributed to Qualcomm Technologies, Inc. (QTI), a wholly-owned subsidiary of QUALCOMM Incorporated. Learn more about these changes

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Qualcomm Retail Solutions

Move your brand forward through mobile engagement

Qualcomm Retail Solutions Inc. is driving mobile’s transformation of retail by providing leading-edge mobile technologies and solutions that bridge the physical and digital worlds and connect brands with their customers in exciting new ways. Our context aware, proximity and personalization technologies allows brands to drive engagement and loyalty by interacting with their customers when, where and in the ways they’re most likely to engage and make purchase decisions.

  • Our mobile customer engagement platform, Gimbal™, enables brands to deliver highly personalized content to mobile audiences that are made even more relevant because they are based on what customers are doing when they are out and about.

Gimbal

When it comes to customer engagement, context is everything

The Gimbal context aware and proximity platform enables brands to engage consumers with relevant, timely and personalized communications sent to their mobile devices when they are out and about – which can lead to increased customer engagement, sales and loyalty. The platform includes Gimbal proximity beacons and an SDK for iOS and Android equipped with intuitive tools. Gimbal’s privacy features earned the platform TRUSTe certification.

Features of the platform include:

  • Gimbal Geofence is designed to provide always-on, low-power, geofence-based location awareness. This enables an application to become aware of an end user’s location, including arrival, departure and dwell times.
  • Gimbal Proximity uses Bluetooth® Smart beacons to provide a granular level of location awareness, enabling applications to determine with a high degree of accuracy their relative proximity to the beacons. Gimbal proximity beacons have been designed and certified by Qualcomm Retail Solutions, Inc. to meet Apple performance standards. Gimbal Interest Sensing provides applications with inferred end-user interests based on mobile phone usage.
  • Gimbal Communicate allows for personalized communication via push notification and custom content within an application.
  • Gimbal Manager is a web-based tool for managing geofences, profile rules, content, distribution, data and analytics.
  • Gimbal Privacy allows end users to manage Gimbal and its features, which are designed to protect the consumer’s personal information while giving them command over what and when they share

Learn More about the Gimbal Context Aware Platform