Personalization and Recommendations
Overview
Xiam Technologies Limited enables service providers and mobile operators to proactively promote discovery and usage of content and services through personalized offers to individual subscribers, and to find the right audiences for content and services. The Xiam® solution uses advanced discovery techniques, a 360° view of all available assets, and a sophisticated recommendations engine to bring relevant offers to each individual user.
The Haystack™ application from Xiam enables service providers to further personalize the discovery of applications, services and offers encouraging your customers to tell you about their interests, activities and opinions in a fun and engaging way. By quickly completing a series of entertaining quizzes which help refine the Xiam recommendation engine end users are rewarded with even more tightly targeted offers.
Discovery and Recommendations
Discovering relevant services and applications on mobile handsets is a challenge for many consumers. The Xiam® recommendations technology uses a range of sophisticated algorithms and decisioning techniques to identify the service, content, offer or event most likely to address an individual's needs at the precise moment and in the precise context in which they are interacting with their service provider.
Xiam enables Service Providers and Mobile Operators to:
- Proactively promote discovery and usage of content and services through personalized offers to individual subscribers
- Find the right audiences for content and services
- Bring compelling and relevant offers to customers with real-time recommendations technology
- Help users discover content and promotions that they might not otherwise know about
Personalization
Xiam® is a Discovery and Personalization hub to help service providers understand consumer behavior across a range of channels. Xiam improves user experience by learning from customer interactions and presenting highly relevant, personalized one-to-one offers to match customer needs.
- A strategic approach to learning what customers needs are
- Responding to them over any channel - mobile web, fixed web, any IP channel - and within any service
- Begin with content targeting and personalization and gradually add more services to the hub
- Discovery techniques and recommendations across all channels - not just mobile
- Easily integrated across all services and channels
Please contact us if you would like to schedule a demo or talk to us in more detail about Xiam®.
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