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Gimbal™: Context Awareness and Proximity for Highly Relevant Consumer Engagements

The Gimbal™ context aware and proximity platform from Qualcomm Retail Solutions, Inc. enables brands to engage consumers with relevant, timely, and personalized communications sent to their mobile devices when they are out and about – which can lead to increased customer engagement, sales and loyalty.

Example of Customer Using a Gimbal-enabled App in a Café

For brands seeking to leverage the power of mobile to engage consumers, the Gimbal context aware platform enables delivery of personalized, highly relevant communications to customers on their mobile devices based on location, interests, and time.

Gimbal proximity beacons have been designed and certified by Qualcomm Retail Solutions, Inc. to meet Apple performance standards. iBeacon-enabled apps running on an iPhone, iPad, or iPod touch may be developed.

Gimbal is TRUSTe certified, providing peace of mind for customers regarding privacy.

Gimbal Use Cases

The Gimbal context aware platform offers relevant, timely, and engaging experiences to customers.

    Nov 5, 2013 2:42

How can Gimbal help your business?

Online Brands – The Gimbal context aware platform enables brands to extend the effectiveness of their mobile strategies by adding real-time context to their offers and services to engage customers in the right way at the right time.

  • Build loyalty and preference by making mobile communications relevant and timely
  • Make competitive offers based on current location and interests
  • Refine and improve their offerings via analytics provided by Gimbal platform
  • Contact the Gimbal Team

Retailers and Venues – Gimbal mobile context aware platform enables brands with physical locations (retail outlets and venues) to increase sales and drive loyalty by delivering highly relevant communications while those consumers are physically present in their stores and venues.

  • Send customized communications and make offers based on interest derived from:
    • Geofence triggers and duration at a particular macro location
    • Proximity triggers and duration in a micro location
    • Inferred interests
  • Refine and improve their offerings via analytics provided by Gimbal platform
  • Contact the Gimbal Team

Ad networks – The Gimbal mobile context aware platform enables ad networks to drive additional revenue by extending the effectiveness of mobile advertising by adding real-time context and precise location relevance to the ads they serve when consumers are out and about.

  • Extend targeting of mobile ads beyond ‘what the customer is doing on mobile device’ to ‘what the customer is doing in the physical world’ matched against the interests found in the customer’s profile
  • Proximity-enable traditional Out-Of-Home advertising to increase ad effectiveness
  • Refine and improve their offerings via analytics provided by the Gimbal platform
  • Contact the Gimbal Team

Developers – The Gimbal mobile context aware and proximity platform provides developers who write mobile apps for brands, retailers, and venues a powerful suite of features to build apps that can strengthen client relationships, provide thought leadership, and increase their revenue.
Address client demands for more effective mobile engagement with end-users in apps

  • Create compelling new apps for brands by gaining expertise in developing engagement apps that provide real-time context based on the Gimbal platform
  • Create and launch their own context-driven solutions by developing innovative apps (SAAS) and using Gimbal’s geofence and interest sensing features
  • Development made easy by Gimbal SDK, manager portal and APIs
  • Download the Gimbal SDK and Order iBeacon Certified Proximity Beacons

Use of the iBeacon logo means that a Licensed Product has been designed and certified by the manufacturer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this product with iPod, iPhone, or iPad may affect wireless performance.

iPad, iPhone, iPod, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. iBeacon is a trademark of Apple Inc. .