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Context Awareness: Gimbal™

Gimbal is a context awareness SDK for Android and iOS from Qualcomm Labs. It is designed to deliver timely, relevant, personalized content to mobile audiences where and when they need it most. Gimbal is equipped with intuitive tools, like integrated geofencing and interest sensing, as well as image recognition and privacy controls. Gimbal understands your end user’s wants, needs and desires, connecting them to the real world, in real time.

  • Gimbal Geofence is designed to provide always on, low-power, geofence-based location awareness. This enables an application to become aware of an end user’s location and/or arrival or departure at user or developer designated places.
  • Gimbal Interest Sensing enables applications to adapt based on the end user’s profile/learned interests.
  • Gimbal Image Recognition enables end users to trigger interactive experiences through their smartphone camera.
  • Gimbal Communicate allows for personalized communication via push notification and custom content within an application.
  • Gimbal Manager is a web-based tool to manage geofences, profile rules, image targets, content, distribution and analytics.
  • Gimbal Privacy allows end users to manage Gimbal and its features. Gimbal is designed to protect the user’s personal information and gives the user control over what and when they share their contexts and interests.