Gimbal™: Context Awareness Plus Proximity for Highly Relevant Consumer Engagements

The Gimbal platform enables deployment of mobile-centric customer-engagement systems for delivering highly relevant communications based on end-user context – interests and location – in real time. The Gimbal SDK for iOS and Android is equipped with intuitive tools, like integrated geofencing and interest sensing, as well as a manager to set privacy controls:

• Gimbal Geofence is designed to provide always-on, low-power, geofence-based location awareness. This enables an application to become aware of an end user’s location, including arrival, departure and dwell times from the app-defined locations.
• Gimbal Interest Sensing enables applications to adapt profile rules based on the end user’s profile and by learning their interests.
• Gimbal Proximity provides a very granular level of location awareness, enabling applications to determine with a high degree of accuracy their relative proximity to Gimbal-enabled devices.
• Gimbal Communicate allows for personalized communication via push notification and custom content within an application.
• Gimbal Manager is a web-based tool to manage geofences, profile rules, content, distribution, data and analytics.
• Gimbal Privacy allows end users to manage Gimbal and its features, which are designed to protect the consumer’s personal information while giving them command over what and when they share their contexts and interests.