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Go behind the scenes of "A dragon is coming"

Making of A Dragon is Coming

You may have seen our "A dragon is coming" ad at CES. Or you may have seen it in the theaters. Or you may have seen it during the NBA playoffs. Or, somehow you missed it completely, in which case you really should watch it now. We’ll wait.

Ok, so wasn’t it great? As you might imagine, a lot of work went into the making of the ad, and many talented people that weren’t me came together to make it happen. We think the process is almost as interesting as the result, so we put together a behind the scenes video that shows how the spot – and the dragon – was made. Spoiler alert: we didn’t use a real dragon. Sorry.

Topics: dragon
Jason Woodmansee

Jason Woodmansee

Sr. Manager, Snapdragon Digital Marketing

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