Effective October 1, 2012, QUALCOMM Incorporated completed a corporate reorganization in which the assets of certain of its businesses and groups, as well as the stock of certain of its direct and indirect subsidiaries, were contributed to Qualcomm Technologies, Inc. (QTI), a wholly-owned subsidiary of QUALCOMM Incorporated. Learn more about these changes

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Augmented Reality

Augmented Reality (AR) is the concept of superimposing digital content (such as online information and graphics) on top of a view of the real world as seen through the viewfinder of a camera. Qualcomm’s vision-based AR platform uses complex computer vision algorithms, tightly aligns computer graphics, and includes robust tracking and image detection.

Qualcomm’s global R&D teams are driving the industry’s efforts for next-generation AR. Qualcomm has a dedicated in-house team of AR technologists and visionaries based in San Diego (USA), Seoul (S. Korea), Vienna (Austria). In addition, Qualcomm is collaborating with leading academic institutions such as Graz Institute of Technology (Austria).

Qualcomm’s involvement in AR not only includes R&D but also commercialization efforts. Qualcomm's AR SDK, Vuforia, is available for developers on both Android and iOS. Learn more about Vuforia on QDevNet.