Have you considered what it really means or could mean for your company to compete through service? Here at Qualcomm, I’ve championed the notion that Smart Services hold the keys for product companies to achieve unprecedented levels of competitive differentiation. But how can product manufacturers and their service network partners effectively translate this theory into repeatable practice?

World-renowned services pioneer Dr. Mary Jo Bitner will be addressing this year’s Smart Services Leadership Summit delegates on this very topic. Dr. Bitner hails from The Center for Services Leadership (CSL) – the research and management education center within the W. P. Carey School of Business at Arizona State University (ASU) – where I represent Qualcomm on the Board of Advisors.

The CSL was established in 1985 to pioneer the study of services when business schools were focusing primarily on products and manufacturing enterprises. By filling this void, the CSL has established itself as a globally recognized authority and resource in the field. Highly successful companies and top academics turn to the CSL to understand how to compete strategically through both profitable services and the use of customer service as a source of distinction.

Competing
Through
Service(s)

Mary Jo Bitner,
Professor and Academic Director,
Center for Services Leadership,
W. P. Carey School of Business
Arizona State University

Dr. Bitner is co-author of the leading book on services marketing, Services Marketing: Integrating Customer Focus Across the Firm, and has published more than 40 articles relevant to services marketing and management topics. And, she is one of a small group of academics who have been awarded the "Career Contributions to the Service Discipline Award" presented by the American Marketing Association.
We are thrilled to have ASU and the CSL as our academic affiliates at this year’s Summit and look forward to their insights and thought leadership. I sincerely hope you can join us in San Diego in July for this rare opportunity to network with Dr. Bitner and apply some of her insights to your own service business. Click here to "Save the Date" and receive more information on the Smart Services Leadership Summit.

Mark W. Vigoroso
Chief Services Strategist
Qualcomm, Global Smart Services

P.S. Click here if you missed your invitation from Steve Pazol, VP and GM of Global Smart Services.