Effective October 1, 2012, QUALCOMM Incorporated completed a corporate reorganization in which the assets of certain of its businesses and groups, as well as the stock of certain of its direct and indirect subsidiaries, were contributed to Qualcomm Technologies, Inc. (QTI), a wholly-owned subsidiary of QUALCOMM Incorporated. Learn more about these changes

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Peter Marx

Vice President, Business Development

Peter Marx is vice president of business development of Qualcomm Labs, Inc., a subsidiary of Qualcomm Incorporated. In this role, Marx handles the commercialization for emerging technologies at Qualcomm Labs.

Before joining Qualcomm Labs, Marx was vice president of the technology and digital studio at Mattel, Inc., where he helped deliver branded digital and online experiences to hundreds of millions of consumers. During his tenure, the Mattel websites were the recipient of a Webby award, the leading international award honoring excellence on the Internet.

Previously, Marx managed Analog Protocol, a small consultancy specializing in leading-edge technologies for media and entertainment, whose clients included Fox, Viacom, Paramount Pictures, MTV Networks, Nickelodeon and Qualcomm. One MTV initiative in virtual worlds won an Emmy® for innovation.

Marx also served as the chief technology officer for Vivendi-Universal Games and vice president of emerging technologies for Universal Studios from 2000 to 2005. A variety of projects under his direction won awards, including one for best videogame of E3.

Prior to Universal Studios, Marx held engineering and producer positions at Electronic Arts working across a variety of franchises, including Madden Football, Knockout Kings and others, as well as across various media, including online.

Before entering the entertainment industry, he was an engineer on a variety of telemedicine, digital video, radiological imaging and biomedicine applications for UCLA, Apple Computer and 3M Company.

Marx graduated with a Bachelor of Arts from UCLA. Also, he serves as an adjunct professor for the Peter Stark Producing Program at the USC School of Cinematic Arts.