Effective October 1, 2012, QUALCOMM Incorporated completed a corporate reorganization in which the assets of certain of its businesses and groups, as well as the stock of certain of its direct and indirect subsidiaries, were contributed to Qualcomm Technologies, Inc. (QTI), a wholly-owned subsidiary of QUALCOMM Incorporated. Learn more about these changes

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Jeff Lorbeck

Senior Vice President of Product Management

Jeff Lorbeck is a senior vice president of product management of Qualcomm Technologies, Inc. and is responsible for Qualcomm Reference Designs (QRDs). Prior to this position, Lorbeck served as senior vice president of engineering at QCT with responsibility for wireless connectivity groups such as Bluetooth, wireless local area network, FM and broadcast. 

Lorbeck joined Qualcomm in 1994 as a senior engineer on the Globalstar systems team and advanced to vice president of engineering, where he led the development of Globalstar user terminals – portable phones, fixed phones, car kits, satellite data modems and provisioning software.  In 2000, Lorbeck became vice president of business development for Globalstar, heading its consumer, data, aviation and infrastructure product lines. After returning from a Qualcomm assignment in Beijing, China from 2002 to 2003, Lorbeck moved into the position of vice president and general manager for Qualcomm Technology and Ventures (QT&V), managing both the technology R&D and venture capital functions of QT&V. 

Lorbeck helped build the MediaFLO business unit and served as the general manager. This business unit, created out of the MediaFLO project within QT&V, was later separated to create MediaFLO Technologies (MFT) and MediaFLO U.S.A. Inc., which eventually became FLO TV. Lorbeck also served as senior vice president of engineering in MFT, where he led development of the end-to-end MediaFLO system, including the high-speed, forward-link-only (FLO) air interface and MediaFLO client-server solutions. 

Prior to joining Qualcomm, Lorbeck served as a post-doctoral research associate at the University of Wisconsin – Madison.  Lorbeck holds a Ph.D. in electrical engineering, a master’s degree in electrical engineering and a bachelor’s degree in electrical engineering from the University of Wisconsin – Madison.